Admissions, Marketing & Engagement Manager

Responsibilities

• Admissions (Recruitment, Enrollment, and Retention) As the first point of contact for prospective enrollment families, fields, filters, and responds to all enrollment inquiries. Develop and implement annual and long-term enrollment strategies aligned with institutional goals. Lead and manage all phases of the admissions process from inquiry through enrollment. Cultivate relationships with prospective families, feeder schools, and community organizations. Coordinate admissions events such as open houses, campus tours, interviews, and orientation. Maintain and analyze enrollment data to inform planning and decision-making. Ensure excellent customer service and follow up with prospective families. Organizes, manages, and disseminates enrollment “packets.” Articulates all admission standards, requirements, and timelines to affected parties. Checks and updates the validity and completeness of information in the enrollment “packet” and determines admission eligibility. Coordinates and schedules all applicant screening and testing with the Principal and Leadership Administrative Team. Conveys the school’s spiritual mission by conducting in-person tours, meetings, and direct communication. Prepares, disseminates, and evaluates surveys of the “Admission Experience” for continuous improvement. Plans and develops strategic recruitment initiatives with community partners (i.e., preschools, churches, high schools) focusing on the importance of Christian education. Routinely and reliably communicates with the school’s departmental Directors on enrollment projections and retention (re-enrollment). Keeps families informed of important re-enrollment dates and facilitates year-to-year student carryover. Adheres to a 24-hour window to return communication with all internal and external inquiries. Attends local admissions events. Additional duties and responsibilities may be assigned. Marketing (Brand/Identity) and Engagement (Communication) Develop and execute a comprehensive marketing and communications plan to enhance visibility, reputation, and enrollment. Oversee the creation of print and digital marketing materials, newsletters, videos, and website content. Manage the school’s social media presence and digital advertising campaigns. Ensure brand consistency and quality across all internal and external communications. Serve as the primary point of contact for media and public relations. Printed and promotional materials (i.e., newsletter) Active Wear for students and personnel School-wide communication to the external constituency. Working with the business office on marketing and engagement resources and allocation. Analytically strategizes marketing initiatives to positively influence community members toward inquiry and engagement with the school. Provide a plan to grow the school’s alumni association. Develop a strong relationship with families for positive “word of mouth” advertising. Maximizes marketing and communication efforts through effective resource management (schedule, budget, indirect/direct costs, and labor). Works closely with high schools to support 8th-grade graduates to High School matriculation. Monitors marketing and communication trends in education and adapts collateral accordingly. Casts a “future smart” vision to prepare the school for future trends. Works with freelance consultants as needed for print, social media, website, and professional networks (i.e., LinkedIn). Other Duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business Management, Communications, or related field.
• 3+ years’ experience in admissions, marketing, or related field, preferably in an independent school or nonprofit setting.
• Proven success in developing and executing enrollment or marketing strategies.
• Outstanding interpersonal, written, and verbal communication skills.
• Strong leadership and team management experience.
• Proficiency with CRM systems, email marketing platforms, and social media tools.
• Commitment to diversity, equity, inclusion, and belonging.
• Excellent interpersonal skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.

Benefits

• a generous benefits package, including but not limited to medical, dental, and vision benefit plans for eligible employees.