Admissions & Marketing Director

Staunton, VA (On-site)

Salary Not AvailableManager2+ years expFull time

Posted 2 months ago

Job Summary

Own the admissions and community-relations engine for a skilled nursing facility, aligning hospital relationships, referral sources, and local outreach to drive admissions, maintain occupancy, and ensure compliant, high-quality service delivery.

  • Develop and sustain partnerships with hospitals, physicians, discharge planners, and insurers to generate referral streams.
  • Oversee daily census reporting, admissions workflow, and pre-admission cost analysis to protect occupancy targets.
  • Lead coordinated community events and speaking engagements with the community relations team to raise center visibility and trust.

Job Description

Responsibilities

  • Present centers in a positive manner to educate the public and the professional healthcare community in all aspects of the services provided.
  • Dedicate no less than 75% of working hours to direct interaction with the market community promoting services of the facility.
  • Maintain an 80% conversion rate from referrals to admissions. Achieve and maintain 90% or more occupancy at all centers or meet or exceed census budgets.
  • Maintain a good professional rapport with all staff members at the facility including members of Community Relations teams and others relevant to the position.
  • Respect the confidential nature of information obtained and to divulge such information only to authorized personnel.
  • Meet with Administrator daily to communicate on current admissions, discuss expectations and results of efforts made.
  • Maintain close personal contact with all referral sources.
  • Represent the center to the community in a professional manner and in a coordinated effort with the community relations team. (i.e., ongoing public speaking engagements, visits to hospital discharge planners, physicians, and insurance case mangers ;).
  • Coordinate and participate in the facility events as appropriate (i.e., health fairs, family dinner, etc.).
  • Participate with insurance contract negotiations and assist in pre-admission cost out analysis of managed care and PPS referrals as necessary.

Requirements

  • Education: At least a high school diploma, two or more years of college preferred.
  • Experience: 2+ years of prior SNF experience Healthcare, human services, public relations, LTC, social services.

Benefits

  • Attractive Compensation: Enjoy competitive pay that truly values your contributions.
  • Generous Paid Time Off: Recharge and prioritize your well-being with ample PTO.
  • 401(k) Plan: Secure your financial future with our strong retirement plan.
  • Flexible Daily Pay: Access your earnings whenever you need them.
  • Comprehensive Benefits Package: Benefit from a wide range of options, including dental, health, vision, and disability insurance.
  • Wellness Program Access: Prioritize your health with resources designed to support your well-being.
  • Inclusive Workplace Culture: Thrive in a supportive environment that champions diversity and collaboration.
  • Career and Educational Development: Unlock your potential with numerous opportunities for growth and advancement.
  • Comprehensive Onboarding and Professional Development Programs: Expertly crafted to cultivate growth and significantly enhance essential skills, paving the way for sustained success and excellence.

Staunton Post Acute & Rehabilitation

Providing exceptional care to the communities we serve

Founded in 2022
Staunton, Virginia, USA
12 employees (1 in marketing)

Marketing Team

Marketing Team Size
1 (8% of company)

Headcount Trend

Current headcount: ~12

Admissions & Marketing Director

Staunton Post Acute & Rehabilitation · Staunton, VA · On-site