Responsibilities

• Plans, directs, and executes the operations of the sales and marketing department.
• Manages, directs, and coordinates marketing team in Arcadia Caregving and maintaining census and occupancy goals.
• Ensures development of appropriate team training and back-up in order to capture all viable leads at all times.
• Identifies team training needs, skills development, technology, and tools in order to maximize team talents and sales effectiveness.
• Proactively implements sales, marketing, and census development strategies when census levels do not meet or exceed targeted goals.
• Directs and conducts scheduled and unscheduled tours and inquiries.
• Participates in strategic planning committee to set future programming and expansion plans for the campus.
• Ensures same day documented responses to all inquiries.
• Develops annual campus marketing/communication plan, and submits weekly analysis of tracking reports to the Executive Director.
• Ensures smooth admission process (application, agreements, move-in, etc.) for new residents and their families.

Requirements

• Education: Bachelor’s Degree in Marketing, Communication, Business Administration, or related field.
• Experience: Five years management experience leading a sales team as well as five years direct sales and marketing experience within senior housing or senior Health Care, excellent verbal and written communication skills, experience with publishing and contact management software programs.
• Attendance: Regular attendance is an essential part of this job.
• Work Environment: § Normal office environment § Tight time constraints § Handles confidential information § Extended visual concentration