Responsibilities

• Marketing and Community Outreach - Coordinate and implement marketing initiatives, including advertising, media relations, public relations, community relations, brand management, and outreach programs.
• - Work closely with the school leadership team to establish enrollment and lead-generation goals and develop strategies to support the school’s enrollment objectives.
• - Implement the enrollment plan to cultivate and sustain a strong pipeline of prospective families and support the long-term health of the enrollment process.
• - Cultivate positive relationships with community members, organizations, businesses, and other potential school partners.
• - Represent NCA in the community by visiting Realtor offices, new residential communities, businesses, community centers, preschools, churches, parent groups, and other appropriate locations to promote the school and generate prospective family leads.
• - Plan, promote, and conduct parent information meetings, school tours, and presentations about NCA for prospective families and community groups.
• - Build NCA’s visibility and presence in the community by participating in parades, competitions, community events, and other appropriate outreach opportunities.
• Admissions and Enrollment - Serve as a primary point of contact for prospective families throughout the admissions and enrollment process.
• - Guide prospective families through the enrollment process and provide timely, accurate, and welcoming communication through onboarding.
• - Develop and maintain relationships with prospective families and follow up consistently with leads, inquiries, tours, applications, and enrollment activities.

Requirements

• Bachelor’s degree in marketing, communications, education, or a related field preferred.
• Minimum of two (2) years of professional experience in marketing, communications, admissions/enrollment, event planning, community relations, or a related field.
• Experience planning, coordinating, and promoting school events, fundraisers, community events, and/or volunteer programs.
• Proficiency with Microsoft Word, Excel, email marketing platforms, website content management, Canva, social media platforms, and basic budgeting.
• Excellent written and verbal communication skills, with the ability to communicate effectively and professionally with prospective and current families, students, teachers, school leadership, vendors, community members, and other stakeholders.
• Strong organizational, project management, interpersonal, and follow-through skills.
• Ability to manage multiple projects, priorities, deadlines, and events in a fast-paced school environment.
• Ability to represent Naples Classical Academy professionally and positively in both school and community settings.
• Commitment to the mission, vision, values, and educational philosophy of Naples Classical Academy.

Preferred

• Bachelor’s degree in marketing, communications, education, or a related field preferred.