Responsibilities

• Aggregates and visualizes data using reporting tools to derive insights for digital campaign reports
• Comprehends and implements strategic marketing tactics
• Consistently provides data analysis and insights to the team to improve campaign results
• Develops and maintain budget sheets
• Innovates reporting to consistently improve the deliverable
• Manages billing and budgeting in STRATA
• Manages digital media project timelines for set account list
• Manages multiple projects and clients simultaneously
• Manages the trafficking, testing and implementation of digital media campaigns.
• Monitors onsite metrics from campaign traffic in website analysis tools such as Google Analytics

Requirements

• Must have strong organizational and quantitative/analytical skills
• Must have extremely strong attention to detail
• Must have strong business writing and communication skills
• Great attitude, desire to learn and ability to work in a team environment
• Proficiency in Microsoft Office Excel, Word and PPT
• Experience with Google Ads, Google Analytics, and Google Looker Studio
• Experience in Meta Ads

Preferred

• 2+ years of digital media or agency experience preferred, but not required (relevant internship and coursework will be considered)
• Paid search experience preferred
• Experience in Google Tag Manager (GTM) and tracking preferred
• Google Ads Certifications preferred
• LinkedIn Ads experience preferred
• Programmatic media buying experience preferred