Responsibilities

• Build and maintain advanced conversion tracking across platforms using Google Tag Manager, Google Ads, Meta Pixel, and other relevant tagging solutions.
• Implement and audit event-based tracking, custom conversions, and audience pixels to ensure data accuracy and completeness.
• Troubleshoot tracking issues using browser-based debugging tools, GTM preview mode, and platform diagnostics.
• Support first-party data strategies and assist with integration of CRM or offline conversion data into ad platforms.
• Develop and maintain performance dashboards and recurring reports using tools such as Google Looker Studio, Tableau, or similar reporting platforms.
• Compile and deliver clear, insightful post-campaign and in-flight reports that translate raw data into meaningful performance narratives for internal teams and clients.
• Track and analyze key performance metrics including conversions, ROAS, CPA, CTR, viewability, and attribution data.
• Identify trends, anomalies, and optimization opportunities through rigorous data analysis.
• Partner with media planner/buyers, client services, and cross-functional teams to ensure seamless campaign execution and alignment with broader strategy.
• Participate in client calls and presentations when necessary, confidently communicating technical concepts in accessible, client-friendly language.

Requirements

• 2-5 years of experience in ad operations within an agency environment.
• Advanced proficiency in conversion tracking and tag management, including Google Tag Manager, Google Ads conversion tracking, and Meta Pixel/Conversions API.
• Hands-on experience with analytics and reporting platforms such as Google Analytics 4, Looker Studio, Tableau, or comparable tools.
• Bachelor's degree in marketing, advertising, communications, information systems, or a related field.

Preferred

• Familiarity with programmatic platforms and DSPs (e.g., The Trade Desk, DV360) is a strong plus

Benefits

• Hybrid work model with flexible in-office/remote schedule
• Medical, dental and vision plans for you and your family and financial protection
• 401(k) plan with 3% company matching program
• Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
• Paid maternity leave
• Professional development, industry training opportunities, and career advancement from within
• Mileage reimbursement for work-related travel
• Competitive salaries and opportunity for advancement; we always strive to promote from within!
• Annual team bonus incentives based on achieving individual and company goals