Ad Operations Coordinator

Lincoln, NE (Hybrid)

Salary Not AvailableEntry Level1+ years expOther

Posted 3 months ago

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Job Summary

Coordinate digital ad trafficking and launch across platforms as an ad operations specialist at an integrated agency.

  • Own turning media plans into campaign setups across Campaign Manager 360, Google Ads, and Meta Ads.
  • Must-have: 1–3 years of digital advertising or ad ops experience.
  • Standout: Vendor and publisher coordination with QA and issue resolution.

Job Description

Responsibilities

  • Campaign Trafficking & Execution: Coordinate the setup and launch of digital advertising campaigns across platforms (e.g., Campaign Manager 360, Google Ads, Meta Ads), ensuring accuracy and alignment with media plans.
  • Trafficking Coordination: Translate media plans into clear execution requirements, managing campaign inputs such as assets, placements, naming conventions, and timelines.
  • Vendor & Publisher Management: Serve as the primary point of contact for third-party vendors and publishers, ensuring deliverables meet specifications and resolving any trafficking or implementation issues.
  • Quality Assurance & Troubleshooting: Conduct detailed QA across campaign components and identify, investigate, and resolve discrepancies or technical issues prior to and during campaign launch.
  • Process & Tracking Support: Assist with tracking implementation (pixels, floodlights, URLs) while maintaining documentation and identifying opportunities to improve workflows and efficiency.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. Equivalent experience in digital advertising or ad operations may be considered in lieu of a degree.
  • 1-3 years of experience in digital advertising, ad operations, campaign trafficking, or a related field.

Preferred

  • Experience with digital ad platforms such as Campaign Manager 360, Google Ads, Meta Ads, or similar tools is preferred.
  • Advertising agency experience is a plus.
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Swanson Russell

Swanson Russell is an integrated, full-service marketing communication agency, with a focus on six key industries: Outdoor Recreation, Green/Turf, Agribusiness, Health Care, Construction and Regional Brands. That’s what we do, and it’s all we do. Which means we know those industries – and the people who live them – like the back of our hand. More importantly, we know how to bring them together.As a full service agency, we specialize in Brand Strategy, Digital and Traditional Creative, Website and Mobile Development, Social Media Content and Management, Media Services, Database Marketing and Public Relations.We’ll use every tool in the box to solve a problem. It’s all about the message on the page. And whether that page is on Facebook, in a magazine or anywhere in between, our aim is always the same: connect brands with the people who live them.Learn More: www.swansonrussell.com

Founded in 1962
Lincoln, Nebraska, USA
171 employees (81 in marketing)

Traffic Signals

Monthly Visitors
4.1K
Traffic Source Mix
Search
28.5%
Direct
46.9%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
46 (27% of company)