Ad Measurement Lead at Roku | New York City, NY | $91K/yr – $122K/yr

Roku

Ad Measurement Lead

New York City, NY (Hybrid)

$91K/yr – $122K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end measurement program across advertiser campaigns, focusing on design, execution and presenting actionable insights to clients and internal teams.

Lead measurement studies from scoping to reporting and presentation.
Manage onboarding and integration of third-party measurement providers and vendors.
Collaborate with marketing, sales, product and services to scale measurement solutions and address industry challenges.

Job Description

Responsibilities

Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.
Cultivate strategic relationships with the agency analytics team.
Independently lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally.
Manage relationships with third-party measurement providers and work with internal stakeholders to onboard and integrate new providers.
Partner closely with marketing, sales, client service, product, partnerships and more to execute against strategic initiatives and develop scalable solutions to industry challenges.
Conduct meta-analyses and create case studies utilizing third party measurement data to educate clients, the market, and internal product and analytics teams.
Continuously challenge and improve our array of existing measurement solutions.
Provide guidance and mentorship to junior teammates through knowledge sharing and training.

Requirements

3-7 years' experience in campaign analytics, attribution, measurement, or research. Media experience (TV, video, digital) is preferred.
Experience in designing conversion studies leveraging client 1P data, including familiarity with pixel-based attribution, CAPI and MMP integration, is preferred.
Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, iSpot, Experian, Kantar, InMarket, etc is preferred.
Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred.
Experience in leveraging AI for analysis, productivity and workflow automation.
Ability to run analyses utilizing SQL, Excel, Tableau or similar tools.
Ability to work with ambiguous data to create insights that reflect strong business judgment.
Speak comfortably in a variety of settings including one-on-one and in front of large group with the ability to adapt communication style for different audiences.
Present comfortably to senior level clients independently.
Ability to collaborate with cross-functional teams and build close relationships within and across teams.

Nice to have

A passion for the political and advocacy landscape is a plus.
Candidates must demonstrate proficiency in using AI tools and agents to drive efficiency and scale across measurement workflows – from campaign analysis and insight generation to process automation.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Roku

3.6 Glassdoor

With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Founded in 2002

San Jose, California, USA

4.2K employees (551 in marketing)

www.weareroku.com

62% recommend to a friend

53% CEO approval