Responsibilities

• Define Performance Creative Strategy
• Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok
• Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts
• Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives
• Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams
• Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas.
• Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity
• Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement
• Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated
• Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement
• Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations.

Requirements

• 3–6+ years of experience in creative strategy, performance marketing, paid social, growth marketing, content strategy, or related roles.
• Experience developing paid ad creative for DTC, eCommerce, CPG, wellness, supplements, health, beauty, lifestyle, or digitally native consumer brands.
• Strong understanding of Meta, TikTok, YouTube, Google, UGC, creator-led content, and paid social creative formats.
• Ability to write clear creative briefs, ad hooks, scripts, messaging angles, and testing hypotheses.
• Strong analytical fluency; you can read performance data and translate it into actionable creative direction.
• Understanding of acquisition metrics such as CAC, CPA, ROAS, CTR, CVR, AOV, LTV, and creative fatigue.
• Strong customer research instincts, including the ability to mine reviews, comments, surveys, competitor ads, and product insights for creative angles.
• Comfort working with designers, editors, creators, copywriters, agencies, and performance marketers.
• Ability to operate in a lean, fast-moving environment with ambiguity, limited resources, and high expectations.
• Interest in health, wellness, supplements, and consumer behavior.

Benefits

• At Primal, you’ll be part of a fast-growing health and wellness brand where your work truly makes an impact. Join us in our mission to educate, inspire, and empower people to take charge of their health and well-being. By contributing to our dynamic team, you’ll play a vital role in shaping a healthier future. Plus, we offer a range of incredible US benefits and perks, including:
• Comprehensive Health Benefits
• Generous Paid Time Off and Holidays
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• 401K + Match
• ClassPass membership
• Flexible working options
• Team Events
• Product Discounts
• Primal Harvest offers a comprehensive benefits package.