AD, Content Enablement (On-site/Hybrid)

Responsibilities

• Manages multiple concurrent high visibility projects as well as works with TA and engagement teams to understand the medical customer and to generate ethical, scientifically rigorous BI, TA, and stakeholder aligned medical tactics and content
• Acts as a change agent with the TAs and Medical, Legal and Regulatory to implement medical content campaigns through the development, review, approval, tagging and sharing of content through all channels
• Partners with internal teams (GTM Partners - Creative services, HP Operations, Omnichannel, IT, CDMA, Regulatory, Legal, HPRC, etc. to ensure processes are in place and to deliver high quality campaigns
• Responsible for the dissemination of approved content and working closely with the Content Advisory Team and CDMA Team to streamline content based on usage and insights
• Facilitates submissions of curated content into Veeva Med Comms and support agency submissions to ensure accuracy to ensure proper tagging of assets
• Supports customer journey mapping and persona development across the TAs orchestrating personalized campaigns
• Under direction of SAD, works with MA Strategists, Customer Engagement Strategists, A&I, GTM, and Medical Insights & Performance to efficiently analyze, track, and improve the TA specific orchestration of TA-specific activities across CDMA
• Works with the SR AD to establish a budget for the assigned assets/brands. Manages that budget and adapt according to metrics and market needs

Requirements

• Bachelor’s degree required; advanced degree preferred
• Minimum of five (5) years Pharmaceutical Industry experience in marketing, HP Operations, Medical Affairs communications, publications, or related fields
• Agency experience supporting pharmaceutical assets/brands/campaigns preferred
• Solid understanding of the Medical, Legal, and Regulatory review of either promotional, non-promotional, or scientific materials preferred
• Demonstrated understanding of pharmaceutical industry multichannel customer experience – including development of a customer experience plan, campaign/tactics/content creation, customer engagement technologies / application & industry regulations
• Demonstrated website management skills, including experience coordinating content updates, governance, user experience optimization, SEO, analytics, and cross-functional delivery is preferred.
• Demonstrated examples of innovation, continuous improvement, measurement techniques and cross-functional collaboration required
• Demonstrated relationship management, influencing abilities, conflict management and negotiation required
• History of successful performance through fast and focused execution, strategic thinking, and ability to foster a collaborative environment
• Demonstrated track record in continuous process improvements and sharing of best practices

Benefits

• Benefits include medical, dental and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored programs.
• For additional information regarding our benefits and Total Rewards offerings, please click here.