Project Employee, Digital Content Publishing - NBA App, NBA.com

Responsibilities

• Creating world-class storytelling in a variety of formats, using text, curation and narrative to uplift visual (video, image, graphic) content
• Curating trending social, news and media content around the NBA quickly, and producing compelling news content from it
• Building, publishing and programming vertical stories within the NBA App and NBA.com with a primary focus around games and game-related content. Content sourced will be videos, photos, text and graphics
• Writing copy for vertical stories, as well as titles & descriptions on videos, articles and featured placements across NBA digital channels. Must be able to follow blended AP and NBA styleguides
• Communicating with team members across various assignments. Must know when to ask questions, be engaged and when to take the lead on specific responsibilities
• Work with members of the Social & Digital Content Team to create fan-centric content that resonates across digital platforms. Content can be vertical video stories, editorial articles, photos, graphics, statistical or more
• Using editorial judgment to identify where, how and when content should be programmed on the NBA App and NBA.com. Programming decisions should be rooted in data and a firm understanding of what NBA fans want from their digital channels
• Working closely with the Content Creation team to ensure the video-centric NBA App connected device and mobile experiences have the right content for the respective platform consumers
• Segmenting, building and publishing push notifications for NBA App users
• Supporting the NBA’s direct-to-consumer initiatives by promoting NBA League Pass and NBA ID campaigns throughout the season

Requirements

• Ideally, you have experience working for another sports or media brand. Can include collegiate digital and/or social channels.
• Deeply knowledgeable and passionate about the game of basketball and the NBA, including players, coaches, and teams. You can go beyond naming a favorite player to telling us the most important storylines to watch.
• Previous experience in journalism or related field where working on deadline and editorial judgment were traits needed to succeed. Strong written skills are required, as you’ll need that for headline writing, push notifications, or text-based content (vertical stories, articles)
• Must have previous experience publishing within a Content Management System with WordPress and StoryTeller being preferred
• Must know how to build and send push notifications for the NBA App. Having worked within Braze is preferred
• Strong communication skills are critical - especially for a remote position. You must be able to communicate with the rest of the team, other members of the department, and third-party partners on a nightly basis
• Knowledge of basketball analytics and the rules of the game is key
• Willingness to work on projects when asked and provide creative content solutions when called upon
• Understanding of digital and social media trends - know how people are consuming content and how that could apply to an NBA platform
• Bachelor's degree in English, Journalism, Communications or related field preferred.