Activation to Impact Specialist - Austin, TX

Responsibilities

• 1. Bar Staff Education & Training
• - Product Knowledge: Teach bartenders and servers exactly what makes High Noon and Lucky One different.
• - Confidence Building: Give staff the "how-to" on recommending High Noon and Lucky One to customers who aren't sure what to order.
• - Drink Placement: Work with bar managers to ensure High Noon and Lucky One are listed clearly on their drink menus so it’s easy for customers to find.
• - Relationship Building: Visit your assigned accounts regularly to stay "top of mind" and make sure the staff has everything they need to sell our brands.
• 2. Branding & Visibility (Merchandising)
• - POS: Install branded Point-of-Sale (POS) items that fit the "vibe" of the accounts while making our brands pop.
• - Prime Placement: Ensure visibility of our brands are front and center of the consumer in each account.
• - Keeping it Fresh: Regularly check that all merchandising materials are clean, in good condition, and positioned in the busiest areas of the bar.
• 3. Consumer Engagement (Sampling & Events)

Requirements

• Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
• Strong understanding of the local market, key accounts, and consumer dynamics.
• Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
• Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire
• Must be 21 years of age or older and able to obtain any required local or state liquor license.
• Willingness to travel up to 10% of the time for training, meetings, or events, in addition to mandatory local market travel requirements 100% of the time