Activation Coordinator

Detroit, MI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive partner activation and hospitality at sports venues through end-to-end event coordination and account management.

  • Own activation delivery across game-day events, clinics, and sponsor promotions.
  • Must-have: Bachelor’s degree and 2+ years in marketing/sports partnerships with strong communication.
  • Standout: Experience in sports industry and budgeted event activations.

Job Description

Responsibilities

  • Assist activation manager with delivering superior Activation: coordinate/execute all partnership elements/assets for each assigned partner. This includes but is not limited to game-day activation and events and promotions, including but not limited to clinics, tournaments, player appearances, special promotions, and sweepstakes execution, and partner-related hospitality activities. May require local travel and nontraditional hours.
  • Manage assigned Corporate Partnership accounts on a day-to-day basis.
  • Provide support to sales executives including the creation and maintenance of spreadsheets, contacting clients, etc.
  • Assist Corporate Partnership department projects, including, but not limited to pre-season action plans, post- season recaps, department events, premium item coordination, tracking social media promotions, trafficking radio, TV and spots/ads, trafficking partner print ads, organizing game day and event photos.
  • Manage and track all costs/expenses associated with each assigned account. Build and maintain budgets for all special events.
  • Manage activation of hospitality and uphold a strong relationship with SportService (sports and entertainment concessionaire), Communicate and process orders, manage billing.
  • Plan and execute on-site and off-site client hospitality/activations/promotions (all event-based activities).
  • Responsible for coordination and set up of game-day partnership elements, which include:
  • Support operations necessary to execute partner activation plans.
  • Research activation concepts for partners as needed.
  • Regularly prepare Research/Market Awareness to keep up to date with current partner news
  • Maintain a high standard of integrity during the sales and service process with each Corporate Partner or potential Corporate Partner.
  • Point of Contact for all activations taking place on the concourse and around the perimeter of all Sports & Entertainment venues: Correspond with company Parking Service, Operations, and Promotions regarding activations; Meet and greet corporate partners participating in pre-game/event activities, suite hospitality events, party suites, or picnics; Manage and assist in-game promotions as needed (Mascot Race, T-Shirt Launch, asset photography).
  • Learn and utilize Demographic Tools and Media Valuation Tools as necessary and requested.
  • All other duties as assigned.

Requirements

  • Bachelor’s degree in Marketing, Sports Management, Communications, Business Administration, or related discipline.
  • Minimum (2) years related experience (Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work).
  • Understanding of marketing, advertising and public relations principles and the ability to think creatively and outside of the box.
  • Willingness to learn in a face paced environment.
  • Demonstrated highly developed verbal, written and presentation communication skills.
  • Evidence of organization and planning and ability to work on multiple projects simultaneously, under pressure with tight deadlines.
  • Previous experience in a position requiring accuracy and attention to detail.
  • Computer proficiency, including Microsoft Office, Excel, Power Point, Internet or other web-based applications and databases.

Preferred

  • Desired: previous experience working in the sports industry.

Ilitch Sports + Entertainment

Ilitch Sports + Entertainment (IS+E) is reimagining the power and potential of providing world-class sports and entertainment experiences to fans, guests, and corporate partners. IS+E was formed as the shared business arm of the storied Detroit Red Wings, Detroit Tigers, Olympia Parking, and The District Detroit, the region’s emerging epicenter of entertainment in the heart of the city. Ilitch Sports + Entertainment operates the award-winning Little Caesars Arena, Comerica Park, and the iconic Fox Theatre, all within a four-block radius in The District Detroit. It also maintains a joint venture interest in 313 Presents and provides facility management services for Pine Knob Music Theatre, Michigan Lottery Amphitheatre at Freedom Hill, and the Meadowbrook Amphitheatre.

Detroit, Michigan, USA
673 employees (84 in marketing)

Headcount Trend

Current headcount: ~672

Marketing Team

Marketing Team Size
55 (8% of company)

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