Responsibilities

• Develop, plan, and execute marketing programs and campaigns to promote local wildlife acquisition brands.
• Collaborate with product marketing teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies.
• Lead website and SEO strategy in partnership with external agencies to improve organic search rankings, monitor performance, and identify opportunities for ongoing improvements
• Manage Google Business Profile (GBP) and local listing accuracy to ensure high visibility in local search results.
• Provide regular reports on SEO performance and recommend data-driven optimizations
• Plan, create, and manage email campaign strategy, including list segmentation, personalization, content creation, design, and execution.
• Manage agency relationships, including the review and approval of proposals, budgets, and invoices, to foster strong and effective collaboration.
• Partner closely with the Performance Media Manager to co-develop and execute high-impact lead generation strategies across PPC, LSA, and Affiliate networks to hit key KPIs and revenue growth
• Collaborate with Marketing Business Partners to execute local marketing initiatives for brand awareness, such as managing events and sponsorships for local brands
• Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission.

Requirements

• Experience and/or knowledge of decentralized, route-based service industries is strongly desired; including National and Regional Marketing experience
• Understanding of budget management and driving business goals
• Excellent interpersonal, written and verbal communication and presentation skills
• Ability to influence and drive integration of marketing strategy into operational program and planning
• Knowledge of a wide range of marketing techniques and concepts, most importantly lead generation
• Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen
• Effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
• Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.
• Ability to demonstrate composure and self-confidence in difficult situations
• Proficient in Google suite of software tools

Preferred

• Familiarity with marketing channels and platforms, such as: Canva, Mailchimp, HubSpot, Adobe, Meta Business Suite, etc. (working knowledge a plus)
• Strong writing and proofreading skills

Benefits

• Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
• For more information about our benefits, see below!
• Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.