Acquisition Marketing Lead

Responsibilities

• Own Paid Acquisition - Lead Sploot\'s paid acquisition program across Google, Meta, YouTube, TikTok, CTV/programmatic, Direct Mail, and other channels
• Build the Growth Strategy - Develop and evolve a full-funnel acquisition strategy that drives awareness, consideration, and new client appointments
• Optimize for the Business - Build campaign structures and media plans around real-time clinic capacity, appointment availability, and market-level business needs
• Manage & Optimize Campaigns - Launch, manage, and optimize campaigns across targeting, bidding, creative, and funnel stages
• Lead Creative Testing - Partner with the creative team to develop concepts and establish systematic testing across hooks, formats, audiences, and messaging
• Turn Data Into Action - Monitor performance, identify trends, diagnose underperformance, and quickly implement solutions
• Build Better Measurement - Maintain accurate attribution, reporting, UTMs, platform integrations, and dashboards using tools like GA4 and Mixpanel
• Develop Audiences — Build and refine customer personas, custom audiences, lookalikes, and other targeting strategies based on campaign and customer insights
• Scale New Channels - Pilot and develop channels like YouTube and TikTok, building the learnings and best practices needed to inform future investment
• Automate & Innovate - Identify opportunities to streamline marketing workflows using AI tools, agents, scripts, and automation

Requirements

• 5+ years of performance marketing or digital advertising experience — ideally in a high-growth B2C, DTC, or eCommerce business
• Deep Google and Meta expertise — you\'re comfortable managing significant media spend and optimizing campaigns across the funnel
• Strong analytical mindset — you don\'t just report on performance; you identify what is happening, understand why, and take action
• Full-funnel experience — including search, demand generation, social, video, and other paid channels
• Creative thinker — you know that great performance comes from the combination of targeting, creative, messaging, and media
• Highly organized and detail-oriented — you\'re comfortable managing multiple campaigns, tests, and priorities at once
• Curious and adaptable — you\'re excited to test new channels, tools, and approaches as Sploot grows
• Collaborative operator — you work effectively with creative, lifecycle, brand, product, and local teams

Preferred

• Experience with physical-location businesses, healthcare, retail, fitness, or other businesses where local demand and capacity matter

Benefits

• 401(k) with match
• Employee Assistance Program
• 100% employer-paid medical, dental, and vision insurance
• Generous pet care benefits for your fur babies
• 4 weeks of PTO to start
• 12 Sploot HQ recognized holidays
• Up to 12 weeks paid parental leave
• Stocked kitchen at Sploot HQ
• Dog-friendly HQ
• Team events and local social activities