Responsibilities

• Leverage innovative thinking to provide proactive counsel to clients, spearheading strategic communication initiatives that transform business objectives into tangible marketing and PR victories.
• Be the strategic linchpin, partnering with account leadership to conceive integrated communications programs that not only compel audiences to act but also elevate the visibility of our clients' brand and category.
• Work hand-in-hand with client teams to establish KPIs, using measurable insights to evaluate the impact of our PR efforts on reputation, perception, and traffic.
• Staying ahead of client and competitor activity to ensure Jack Taylor delivers game-changing ideas and solutions.
• Create and deliver quarterly reports which communicate and appropriately highlight PR efforts and results to client stakeholders.
• Develop dynamic strategies for national media to spotlight products, services, and compelling trend stories.
• Oversee macro media strategy, steering big-picture newsjacking and high-profile feature placements rather than just tactical story pitching
• Deliver high-caliber media programs including product launches, events and experiences, photoshoots, mailers and deskside tours from conception to execution to placement.
• Build a robust network with lifestyle, consumer tech, business, health and wellness, marketing, retail media, and other related verticals.
• Shape captivating client narratives with the goal of integrating clients into the broader news cycle and trending social conversations.

Requirements

• 6-7+ years of experience in the PR industry, preferably in CPG or fitness-related verticals; agency experience strongly preferred
• Proven history of building and executing strategic communications plans and briefs
• Mastery of strategic writing and editing high-stakes PR materials, backed by a working knowledge of AP-style best practices
• Advanced media relations skills with established relationships with key editorial contacts across tier 1 outlets and verticals
• Ability to oversee reporting, monitoring, and basic analytics projects
• Mastery of Google Suite (Gmail, Drive, Gemini, Calendar, Sheets, Docs, and Slides) and Slack
• Expertise in account management and client services, paired with the desire and ability to understand client business models and product/service suites, including capacity to digest and understand technical subject matters
• Client material creation and client-facing verbal and written communication
• Workflow management and delegation
• Proven ability to develop rapport and trust with client contacts ranging from middle-management to C-suite and founders