Responsibilities

• Serve as a key strategic partner and escalation point for assigned clients, building strong, trusted relationships with senior stakeholders.
• Proactively understand client business objectives, challenges, and the broader market landscape to architect long-term brand strategies and identify high-value growth opportunities.
• Lead high-stakes client meetings, presentations, and strategic workshops, effectively communicating complex strategies, progress, and business-shifting results.
• Manage client expectations and oversee account governance to ensure clear, concise communication between clients and internal teams.
• Translate client briefs into actionable, audience-based marketing strategies across .com, email, and online advertising, ensuring strategic alignment across the client's broader business ecosystem.
• Direct and guide the internal account team in the flawless execution of integrated campaigns, ensuring seamless integration and consistent messaging across all channels.
• Collaborate with strategy teams to develop comprehensive audience segmentation, persona development, and customer journey mapping, challenging the status quo to drive innovative solutions.
• Ensure all .com updates, email campaigns (lifecycle, promotional, triggered), and online advertising efforts (display, social, search, programmatic) align with high-level strategic goals.
• Directly manage, mentor, and foster the professional development of Account Managers and Coordinators.
• Coordinate and mobilize internal cross-functional teams (Creative, Media, Strategy, Analytics, Technology, UX) to ensure timely and on-budget delivery.