Responsibilities

• Maintain proactive, direct contact with clients. Conduct strategic engagement with clients to provide high-level marketing recommendations.
• Lead initial campaign kick-off meeting with new client.
• Participate in strategic marketing meetings and client presentations.
• Participate in all other client meetings, as necessary.
• Review and approve all scopes of work and budgets before going to the client.
• Attend client events and perform research, press management, social media posting, photo/video art direction, etc. as needed.
• Monitor and strategically guide account and creative teams, as well as specialists, to execute results-driven campaigns.
• Communicate/translate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
• Support account directors in the creation of strategic analyses and development of personas as well as strategic and tactical plans.
• Support account and creative teams in brand identity, concept and message platform development.

Requirements

• Minimum of 8 years of marketing experience is required
• 10+ years marketing experience, including agency, B2B event and/or association experience strongly preferred
• Master’s degree in related field (business or marketing) may be used in lieu of one year of required experience
• Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred
• Ability to lead an internal marketing team
• Experience with direct reports
• Travel up to 25%

Preferred

• Bachelor’s degree in related field preferred
• Agency, B2B event and/or association experience strongly preferred

Benefits

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off
• Salary range of $120,000-$145,000 based upon experience
• Eligible for agency bonus opportunities