Responsibilities

• Assist in the development of annual direct mail budgets / forecasts on behalf of key clients to set expectations and secure an appropriate budget for the channel.
• Help maintain a comprehensive Test Roadmap for each client outlining and prioritizing key test opportunities across list, offer, creative and digital variables.
• Contribute to the design of monthly campaign matrices and be able to defend their strategic design, objectives, and role in the overall narrative of channel scale/optimization.
• Serve as a key liaison between the Client and Franklin Madison Direct’s Data and Analytics department, effectively articulating list procurement, modeling, data processing and analytics capabilities and procedures.
• Ingest matchback performance data, prepare client-facing dashboards, and assist in the delivery of presentations complete with digestible highlights, takeaways, and recommendations for future campaigns.
• Build and co-present PowerPoint decks for kick-off calls, preliminary snapshot presentations, campaign analytics, business reviews, and various ad-hoc needs to professionally advance a client’s campaign, performance, understanding or satisfaction.
• Provide creative guidance and serve as a value-added contributor to creative strategy and review.
• Host and/or participate in various internal team meetings to keep all departments synced on client status, plans, open-items, challenges, performance, etc.
• Confidently and proactively communicate with clients regarding campaign execution.
• Develop strong relationships and gradually emerge as the primary day-to-day campaign point of contact for assigned Clients.

Requirements

• Bachelor’s degree in Business, Marketing, Communications or related field, or equivalent experience
• 2-5 year’s of experience in marketing, business development, or communications (preferably with experience in Agency setting successfully juggling the objectives of multiple clients and/or Direct Mail background)
• Alignment with FMD’s Purpose & Values
• Self-starter/Entrepreneurial Spirit with growth mindset
• Persuasive, confident, effective communicator
• Organized, prepared and intentional
• Strong relationship builder
• Highly accountable and reliable
• Positive, upbeat and energetic attitude
• Analytical thinker with a keen ability to problem solve
• Skilled in Microsoft Excel, PowerPoint and Outlook