Account Manager, Social Media & Influencer Marketing

Responsibilities

• Social Media: - Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members - Collaborate with account teams on the promotion of client events and activations - Directly manage 6-8 client social media profiles, including, but not limited to, Instagram, Facebook and TikTok - Create content for social media, including capturing images and video clips to create Reels and TikToks, as well as graphic designs for social media use - Create and manage social media ad campaigns through Meta Business Manager - Develop monthly content calendars - Develop and manage client email marketing campaigns, including newsletters and promotional email blasts, ensuring content aligns with brand messaging and marketing objectives - Post social media content using Sprout Social and native platforms where needed - Oversee and manage professional photo and video shoots by identifying and coordinating with local photographers/videographers, creating shot lists, timelines, and reviewing/editing final images - Assist in overall digital brand strategy and messaging for all clients - Determine, track and report on social media KPIs in accordance with client goals - Measure campaign effectiveness and utilize data to make informed strategic or tactical recommendations - Develop social media playbooks in accordance with brand guidelines shared by clients, outlining content pillars, visual identity, and social media and content strategies Influencer Marketing: - Develop and execute influencer marketing strategies that align with client objectives and overall marketing campaigns - Identify, research, vet, and cultivate relationships with influencers and content creators whose audiences align with client brands. - Manage influencer campaigns from start to finish, including outreach, negotiations, contracts, creative briefs, approvals, content review, scheduling, and reporting - Analyze campaign results and provide clients with detailed reporting, insights, and recommendations for future collaborations - Maintain an up-to-date database of creators and identify new influencer opportunities that align with client goals and budgets

Requirements

• The Account Manager, Social Media & Influencer Marketing position requires three to four years of experience, with strong social media management and digital content experience, complemented by sharp communication and leadership skills.

Benefits

• Working with a fantastic team of PR and marketing professionals who are passionate about our industry and clients
• Medical, dental, and vision insurance
• Paid vacation with additional comp time
• Work from home, with exciting in-person client and industry events
• Up to fifteen “work from anywhere” days per year (working in Pacific Time)
• Partial reimbursement for cell phone and internet service
• Business development bonus
• 401K retirement plan
• Pre-tax transit benefit
• Maternity/paternity leave