Responsibilities

• Serve as the primary liaison between Archer and clients providing thought leadership, on-going communication, monthly/quarterly media plans, and campaign performance analysis
• Identify and initiate opportunities to cross sell and upsell clients on company products and services
• Manage campaign budgets on a monthly basis, ensuring adherence through technical platforms and identifying/communicating additional opportunity where available
• Monitor, analyze and troubleshoot campaign performance through technical platforms and performance data; develop strategies to meet client goals and grow campaigns/client partnerships Understand client business objectives, marketing strategy, ROI goals, program offers, competitive landscape, target demographics etc.
• Drive monthly processes including planning/forecasting, changes to campaign structure, invoicing/follow-up on receivables etc.
• Manage all aspects of new client relationships including onboarding/integrations process through ongoing management
• Oversee management of dedicated client partnerships

Requirements

• 3+ years of experience in Lead/Inquiry generation in the EDU vertical
• Prior established relationships and strong understanding of marketing vocabulary (CPL,CPA,CPS etc.)
• General knowledge of MS Office (Word, PowerPoint, especially Excel – filters/VLOOKUP/pivot table, Google suite. Able to work with large set of data across various LMS/CRMs
• Ability to translate performance data into business insights and action; summarize and share succinctly
• Demonstrate critical thinking, decision making and problem-solving skills
• Strong ability to speak articulately and credibly, effective presentation & writing skills
• Strong customer service and ability to build relationships with individuals at all levels
• Excellent time and project management; highly attentive to detail
• Strong sense of urgency and initiative
• Bachelor’s degree

Preferred

• Experience with Salesforce, Velocify or similar sales/CRM applications
• Prior experience in research, analysis, cross-tabulation analysis

Benefits

• Invest in your future: 401k plans and a full contribution match up to 4%.
• Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
• Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
• Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US.