Account Executive

Responsibilities

• Paid Media Strategy & Execution
• - Support the development and execution of paid social media strategies across pharmaceutical and healthcare accounts.
• - Assist with campaign setup, audience targeting, budget pacing, activation, and optimization across LinkedIn, Meta, YouTube, and other relevant platforms.
• - Support paid media campaigns surrounding major medical congresses, clinical data milestones, FDA approvals, and pharmaceutical product launches.
• - Help develop targeting strategies to reach relevant HCPs, patients, caregivers, advocacy organizations, and other healthcare stakeholders.
• - Coordinate with social, content, creative, and account teams to ensure paid media campaigns align with broader communications objectives.
• Performance Monitoring & Optimization
• - Monitor campaign performance, including impressions, reach, engagement, click-through rates, and other relevant KPIs.
• - Identify opportunities to optimize audience targeting, creative assets, media placements, and budget allocation.
• - Assist with campaign reporting, performance analysis, benchmarking, and recommendations.

Requirements

• Bachelor's degree in marketing, communications, advertising, or a related field, or equivalent experience.
• 1–3 years of experience in paid social media, digital advertising, or performance marketing, ideally within an agency environment.
• Working knowledge of paid media platforms such as LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads/YouTube.
• Strong analytical skills and familiarity with paid media reporting and performance metrics.
• Excellent organizational skills, attention to detail, and ability to manage multiple deadlines.
• Strong communication and collaboration skills, with the ability to work across integrated account, creative, analytics, and media teams.
• Interest in healthcare, pharmaceutical communications, and emerging digital media technologies.
• Ability to exercise sound judgment and maintain confidentiality when working with sensitive client information.

Preferred

• Experience supporting pharmaceutical, biotechnology, or healthcare brands.
• Familiarity with HCP and consumer targeting, including branded, unbranded, disease awareness, and patient education campaigns.
• Understanding of FDA advertising requirements and pharmaceutical MLR review processes.
• Experience supporting high-profile, time-sensitive campaigns or product launches.
• Familiarity with Google Analytics, Adobe Analytics, or digital campaign reporting dashboards.

Benefits

• medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.