Responsibilities

• Lead Digital Strategy and Execution: Apply deep expertise across digital channels and technical platforms—including email, website, and marketing automation—with a strong emphasis on strategic planning and performance-driven execution
• Drive marketing automation strategy and execution that align with business goals, leveraging platforms such as Salesforce Marketing Cloud, HubSpot, Braze, etc.
• Partner closely with client teams including marketing, technology, operations, finance, analytics, technology, and senior management
• Build client relationships at the highest level and actively work to unlock new opportunities
• Lead the development of strategic, data-driven marketing approaches across channels, with a strong emphasis on marketing automation, CRM, and lifecycle strategy
• Lead and inspire cross-functional agency teams to deliver strategically sound, insight-driven work for our clients. Set the vision and create the strategy for our work and develop solutions to drive results for our clients
• Develop, nurture, and grow strong senior-level client relationships, acting as a trusted advisor on marketing strategy, customer experience, and marketing technology
• Partner closely with client teams including marketing, creative, operations, finance, analytics, product, technology, and senior management
• Develop and clearly articulate well-informed, clear points of view to confidently lead and guide our clients
• Author project briefs

Requirements

• Bachelor’s degree in business, marketing, communications, public relations, or equivalent work experience
• 7+ years of experience in an agency setting
• 8+ years relevant work experience across Digital, creative, marketing automation, CRM, and paid media, with a heavy emphasis and interest in the digital strategy required to execute in these channels
• Passion for learning the client’s business, including company business goals and objectives, products, markets, brand positioning, competitive landscape, industry, distribution, etc.
• Strong understanding of digital and MarTech ecosystems, customer journeys, and omnichannel campaign execution.
• Experience advising clients or stakeholders on how to effectively leverage marketing technology to achieve business outcomes
• Ability to translate complex technical and data concepts into clear, compelling client-facing narratives and strategic recommendations
• Proven ability to develop strategic frameworks and roadmaps for marketing automation and customer engagement programs
• Ability to anticipate, plan and prioritize to manage the workload effectively and efficiently
• Strong interpersonal skills with the ability to diplomatically handle a fast-paced work environment

Benefits

• Medical, dental, and vision insurance
• Virtual mental health support
• Health Savings and Flexible Spending Accounts (including dependent care)
• Infertility and critical illness benefits
• 401(k) with generous 6–10% employer contribution
• Paid parental leave
• Tuition reimbursement
• Free parking and commuter support