Responsibilities

• Creative & strategic execution: turn briefs into breakthrough ideas that attract top media and influence, landing features in outlets like the AP, Colbert, and beyond.
• Campaign lifecycle & measurement: build annual comms plans, editorial calendars, messaging platforms, and KPI frameworks tied to a client’s business.
• Leadership & advisory: serve as a trusted advisor to CMOs and CEOs, lead client meetings with proactive counsel on issues, crisis, and big moments.
• Platform fluency & partnerships: operate across platforms, negotiate brand partnerships, and stay ahead of evolving media and regulatory landscapes.
• Team and client growth: mentor publicists and account staff, grow current clients, and bring in new business through proven results.
• Culture and moments: invent moments that turn product launches into cultural conversations and trends into high-visibility stories.
• Newsroom orientation: know what lands where and why, from Forbes to Rolling Stone, and map future placements accordingly.
• Strategic collaboration: act as right hand to the Founder CEO and liaison to ACC agency partners, ensuring holistic, integrated campaigns.
• Meeting leadership: lead client meetings with confidence, delivering answers before questions land and guiding senior stakeholders.
• Collaboration in hybrid environments: foster a high-performing team culture in a hybrid/virtual model.