Account Director, Technology - Burson

Responsibilities

• Serve as a strategic counselor to clients , building trusted relationships with senior stakeholders and providing thoughtful communications counsel across product, corporate reputation and integrated communications priorities.
• Lead significant client relationships and account workstreams , setting priorities, anticipating needs and ensuring teams consistently deliver strategic, creative and high-quality work.
• Develop and lead integrated communications strategies for technology products, features and innovations, including major product launches, media relations, reputation programs and executive thought leadership.
• Translate complex technologies into compelling narratives , helping clients explain sophisticated products, including AI-powered and personalized experiences, in ways that resonate with consumers, media and broader stakeholder audiences.
• Lead product and feature launch communications , guiding strategy from early planning and positioning through launch and post-launch storytelling.
• Bring a 360-degree communications mindset , ensuring strategies consider earned media, social, influencer, owned, internal and paid channels and bringing together the right specialists to deliver integrated programs.
• Provide strategic media counsel , developing compelling storylines, overseeing proactive media strategies and maintaining strong relationships with influential technology, business and consumer journalists.
• Counsel clients on emerging technology and reputational considerations , identifying potential risks or stakeholder concerns and helping teams determine when and how issues should be addressed or escalated.
• Lead cross-functional planning , partnering effectively with product, marketing, social and influencer, trust and safety, legal, analytics, creative and communications stakeholders to build cohesive strategies.
• Turn trends and insights into strategic opportunities , using an understanding of technology, media, culture and consumer behavior to help clients anticipate conversations rather than simply react to them.

Requirements

• 6–8 years of experience in public relations or strategic communications, with significant experience supporting technology and/or consumer technology clients. Agency experience strongly preferred.
• Demonstrated experience leading major account workstreams and serving as a trusted client counselor, with the confidence to independently guide client conversations and strategic recommendations.
• Strong experience developing and leading integrated communications programs for consumer-facing technology products, services, features or launches.
• Experience across relevant technology sectors such as consumer technology, AI and emerging technologies, digital platforms and services, consumer electronics, gaming, automotive technology or semiconductors.
• Demonstrated ability to translate complex technology and product information into clear, compelling and consumer-friendly narratives.
• Strong experience with product communications and launches, including positioning, messaging, earned media strategy and integrated campaign planning.
• Deep media relations experience and established relationships with relevant technology, business and consumer journalists, paired with strong news judgment and storytelling instincts.
• Experience developing integrated, 360-degree communications strategies that extend beyond earned media to social, influencer, owned, internal and paid channels.
• A strong understanding of AI, personalization and emerging technology trends, including the communications opportunities and potential reputational considerations surrounding these technologies.
• Experience partnering with cross-functional stakeholders such as product, marketing, legal, trust and safety, social, influencer and communications teams.