Responsibilities

• Serve as strategic lead for clients, leading the team within client strategy sessions and driving the compilation of strategy documents
• Draw on expertise in consumer behavior and channel strategy to advise clients on strategies that reach goals and KPIs
• Serve as main contact for sensitive client problem solving and crisis mitigation
• Oversee and support team pitching efforts across channels
• Maintain strong relationships and secure feature coverage across applicable business and consumer verticals; both traditional and emerging media
• Support the team with tactical news creation and problem solving
• Maintain pulse on client industry news and media updates within, bringing fresh ideas to the table to increase client awareness and earned media impact
• Provide client counsel on the best influencer strategy based on goals and a strong business case for their particular brand
• Develop and execute influencer paid and organic campaigns from strategic and creative development, identification of creators, outreach and relationship management, negotiations and contracts, content approvals and measurement
• Adhere to deadlines and deliver work on time

Requirements

• 6-8 years of Public Relations experience - agency experience preferred
• Experience in the beauty space, with comfortability to work across a diverse range of industries and clients
• Proven track record of media relations success, leveraging business storytelling, influencer engagement, and targeted outreach to effectively communicate strategies and secure coverage across traditional and emerging media platforms.
• Skilled at creating pitches, strategies and talking points
• Experience in leading client relationships
• Experience in managing a team, experience managing Direct Reports preferred
• Ability to think through communication strategies and deliver tangible results
• Ability to write stylistically and shift writing styles based on client deliverables and internal meetings
• Strong communication skills; both written and verbal