Responsibilities

• Lead the strategic development of marketing plans and proposals that advance client business objectives and support long-term growth.
• Develop a deep understanding of each client’s business, industry, and competitive environment to get ‘street smart’; proactively identify opportunities and risks that may impact marketing strategy.
• Lead integrated planning and project kick-offs in alignment with agency strategic principles.
• Lead client presentations and senior-level conversations that strengthen relationships and reinforce the agency’s role as a strategic partner.
• Establish performance frameworks for campaigns and initiatives; monitor results and guide optimization to ensure measurable impact.
• Foster open and transparent communication with clients regarding agency performance, scope, compensation, and team structure.
• Take ownership of business intelligence internally and ensure cross-functional teams are informed and aligned.
• Conduct regular client and internal meetings to evaluate business performance, opportunities, and work in progress.
• Work with Director of Client Service to determine appropriate staffing and resource allocation to ensure high service levels and account profitability.
• Work with Director of Client Service to mentor and develop account team members, strengthening both business and industry acumen.
• Forecast account financials, manage billing oversight, and monitor income to ensure fiscal responsibility.
• Contribute to agency new business initiatives as appropriate.
• Other duties as assigned.

Requirements

• 7+ years of experience in an advertising agency, marketing organization, or related environment.
• Demonstrated ability to connect marketing strategy to business performance.
• Strong leadership presence and the ability to influence cross-functional teams without direct authority.
• Excellent communication and presentation skills.
• Experience within financial services preferred.