Responsibilities

• Executive client leadership across both layers. Corporate executives, day-to-day franchisor contacts, field and operations leaders, and participating franchisees, with intentional coverage at every level. Resolves disconnects between corporate expectations and franchisee realities before they affect retention
• Enterprise expansion and enrolled-location growth, carried as two distinct goals. Enterprise through additional services, channels, brands and markets. Enrolled locations through participation barriers, the franchisee value proposition, and adoption
• Franchise convention growth. Owns the account strategy for conventions and system-wide events as a growth engine: goals, offers, Location3 participation and investment, and follow-through on every lead and commitment
• The portfolio P and L. Revenue, retention, scope, contracts, pricing within approved parameters, budgets, delivery expenses, change orders and profitability
• Team and delivery leadership. Directly manages and develops the Account Manager and Local Marketing Manager, and coordinates delivery across Performance, Organic and Marketing Technologies

Requirements

• Seven to twelve years in digital marketing, client leadership or agency account management, with retention, expansion or portfolio financial accountability alongside delivery responsibility
• Understands the client’s business plan, unit economics and franchise system well enough to find the root cause of a problem rather than the symptom, and knows that a commitment made at corporate has to be deliverable through the franchisee-facing model
• Wants to carry a portfolio P and L and two separate growth numbers, not just a relationship

Benefits

• Medical, dental and vision cover. A 401(k) with company match. Wellbeing stipends, paid time off, and support for remote working.