Account Director

New York City, NY (On-site)

$85K/yr – $135K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and manage day-to-day client support, strategy, and project delivery while shaping media relations, content development, and team development.

  • Lead day-to-day client liaison and project management
  • Develop and pitch media relations and content strategies
  • Coach junior staff and support growth initiatives

Job Description

Responsibilities

  • Serve as the day-to-day support, client liaison and project/team manager for select health care clients, managing both strategy and execution
  • Develop and edit content (bylined articles, blog posts, infographics, external marketing collateral and other press materials)
  • Assist in the development of long-term, strategic client plans and program recommendations and developing budgets
  • Develop media relations strategies, goals, media targets and pitch angles
  • Leverage your existing health business media relationships to secure top-tier trade and mainstream visibility
  • Serve as information leader on client teams, demonstrating industry and media-driven knowledge that directly and indirectly affects the client
  • Manage reporting mechanisms for client and account team
  • Coach/mentor junior staff and review their work for accuracy
  • May lead or support organic growth and new business initiatives

Requirements

  • Bachelor’s degree
  • 4-6 years public relations/marketing experience in B2B or B2C healthcare. Agency experience preferred but leaders of in-house programs will be considered
  • Relevant experience working with one or more of the following: the business of health, hospitals & health systems, health insurance and benefits, health tech, pharmaceutical companies
  • Strong media relations skills/experience and established relationships within healthcare
  • Exceptional writing skills
  • Experience managing complex, large client accounts and matrixed client relationships
  • Understanding of digital media role in integrated communication strategies
  • Strong presentation skills
  • Works and manages effectively within a team, demonstrating coordination, communication and problem-solving
  • Thrives in a highly collaborative and fast-paced environment
Highwire formerly 'The Bliss Group' logo

Highwire formerly 'The Bliss Group'

We aren’t just marketers and communicators – we’re catalysts of change working to empower leaders to level the playing field and drive impact across the healthcare, finance, technology, business and professional services, and social impact sectors. Every narrative and strategy that we create is anchored in 50 years of industry experience and an unwavering commitment to excellence as we work with clients to transform brands into beacons of influence and impact.

Founded in 1975
New York, New York, USA
124 employees (18 in marketing)

Traffic Signals

Monthly Visitors
6.8K
Monthly Google Ads Budget
$31.4K
Traffic Source Mix
Search
29.8%
Direct
45.7%
Referral
6.5%
Social
16.2%
Paid
1.5%

Headcount Trend

Current headcount: ~124

Marketing Team

Marketing Team Size
14 (11% of company)
Marketing Roles Posted (Last 30 Days)
2