Responsibilities

• Lead Client Growth Outcomes: Serve as the strategic lead for several client relationships.
• Leverage your own experience and all that surrounds you at Haberman to recommend the best marketing investments and ways to deliver them that generate the best business outcomes for our clients.
• Know when to respectfully push back and bring healthy tension to the client relationship and/or with the internal Haberman team in the name of generating those outcomes.
• Build trusted partnerships with client executives, including C-suite leadership.
• Create Marketing-Driven Business Success: Set realistic yet ambitious expectations with the internal team and clients about the role marketing plays in delivering the outcome goals set with clients.
• Lead brand and creative strategy, inclusive of conducting and engaging resources for primary and secondary research, defining audience targets, brief development and ensuring teams stay on brief throughout the development process.
• Lead internal and client alignment around the right mix and cost of marketing elements to meet or exceed the goals—ranging from performance media, shopper, brand awareness, retail media or other tactics.
• Ensure the measurement strategy and specific plan are in place prior to moving ahead so that all activity can be objectively measured and improved over time.
• Partner with and integrate the team and tactics to deliver against the goals and plan, tapping into Haberman skills including design, content strategy, paid, earned and owned content, media planning and buying and influencer marketing.
• Lead integration of the internal client team and any other agencies for seamless collaboration.
• Serve as the final strategic and quality review for plans, presentations, and major client deliverables.
• Partner with Haberman media experts to communicate media and content impacts and recommended actions clearly, simply and in a way aligned to what clients care most about.
• Identify opportunities for incremental growth through measurement, testing and optimization.
• Grow Client Partnerships: Partner closely with clients to solve their toughest marketing challenges in timely ways, and to help create trust with C-suite and board/ownership related to marketing impact on the business.
• Lead strategic planning for new initiatives and project renewals.
• Participate in new business development, including prospect meetings, proposal development and presentations.
• Lead People: Inspire collaboration across cross-functional teams.
• Coach, mentor, and develop team members.
• Provide thoughtful feedback and clear direction.
• Help balance workloads and build high-performing teams.