Responsibilities

• Lead Client Growth Outcomes
• Serve as the strategic lead for several client relationships.
• Leverage your own experience and all that surrounds you at Haberman to recommend the best marketing investments and ways to deliver them that generate the best business outcomes for our clients.
• Know when to respectfully push back and bring healthy tension to the client relationship and/or with the internal Haberman team in the name of generating those outcomes.
• Build trusted partnerships with client executives, including C-suite leadership.
• Create Marketing-Driven Business Success
• Set realistic yet ambitious expectations with the internal team and clients about the role marketing plays in delivering the outcome goals set with clients.
• Lead brand and creative strategy, inclusive of conducting and engaging resources for primary and secondary research, defining audience targets, brief development and ensuring teams stay on brief throughout the development process.
• Lead internal and client alignment around the right mix and cost of marketing elements to meet or exceed the goals—ranging from performance media, shopper, brand awareness, retail media or other tactics.
• Ensure the measurement strategy and specific plan are in place prior to moving ahead so that all activity can be objectively measured and improved over time.

Requirements

• 10+ years of account management or integrated marketing experience, with at least a third of that in Consumer Products.
• 3–5 years leading client teams and mentoring others.
• Significant experience leading paid media programs with annual budgets of $2M–$15M+.
• Agency experience working directly with senior client stakeholders from Brand Manager through Vice President and C-suite.
• Experience positioning a brand through to identifying the key messaging and story to unlock growth, including the research to enable those decisions.
• Experience leading integrated campaigns across multiple marketing disciplines.
• Experience connecting marketing investments to business growth and sales performance strongly preferred.
• Experience in healthcare, public health, sustainability, nonprofit, or behavior change marketing is a plus.
• Exceptional strategic thinking and business acumen.
• Outstanding presentation and communication skills.

Preferred

• Experience in healthcare, public health, sustainability, nonprofit, or behavior change marketing is a plus.
• Experience using AI tools to improve marketing effectiveness, strategy, operations, or client service is strongly preferred.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid vacation, holidays, and sick time
• Life and disability insurance
• Professional development opportunities
• Bonus eligibility
• Employee Assistance Program (where applicable)