Responsibilities

• Act as a subject matter expert with offering strategic thought leadership to build and execute strategic paid digital campaigns that are sophisticated, measurable, and actionable on key client engagements
• Analyze clients’ digital strategies, lead strategic ideation sessions and partner with internal groups to create and deliver outcomes-focused solutions
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:
• Designing strategies to move our targets and advance our client outcomes
• Current tactics in audience segmentation and digital targeting
• Data analysis to drive online advertising strategy and campaign measurement
• Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms
• Apply your experience to elevate strategic thinking across the organization.
• Collaborate closely with a team of strategists to consistently deliver strategic solutions that meet agency standards

Requirements

• Bachelor’s degree or equivalent experience in advertising, marketing, business, or similar area
• Minimum 5 years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus. Our ideal candidate will have deep experience leading, managing and optimizing political campaigns.
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Proven ability to strategically plan digital initiatives that align with clients’ strategic goals, KPIs and outcomes across a varying range of digital campaign budgets
• Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels 0 In platform knowledge and campaign execution experience required
• Experience in marketing automation, conversion rate optimization, and advance audience targeting
• Experience translating highly technical information into presentable and digestible formats that inform campaign strategies and outcomes
• Solid understanding and deep experience across the digital marketing industry with the ability to identify and execute emerging trends
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills

Benefits

• MV Digital Group offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans
• flexible spending accounts
• fertility assistance
• a substantial 401k plan to help plan for your future
• generous paid time off
• paid parental and caregiver leave
• an employee assistance program to support your work/life balance
• optional legal assistance
• life insurance options
• flexible holidays to honor cultural diversity