Responsibilities

• Serve as the senior day-to-day contact on the agency's largest integrated accounts
• Provide ongoing, consistent strategic counsel that builds client trust
• Present recommendations, plans and results to client leadership
• Own the health of the account, including scope, budget and renewal conversations alongside agency leadership
• Develop and implement public relations strategies aligned to client business goals
• Build campaigns from a blank page: product launches, brand moments, media and influencer events, creative mailers
• Bring fresh angles and trend-jacking opportunities to the table before clients ask for them
• Partner with the influencer, paid, social and affiliate teams to build plans that work together rather than in parallel
• Own the earned media strategy on your accounts: the story angles, the target outlets, and the pitching calendar
• Personally pitch and secure top-tier national coverage. This is a hands-on role, not an oversight role.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 8+ years of agency experience in the consumer, lifestyle or CPG space
• Demonstrated experience as a day-to-day client lead, not solely a contributor
• Experience managing and developing people
• Working knowledge across at least a few of: earned media, influencer, affiliate, paid media, events
• Strong, current media relationships and a portfolio of top-tier placements you secured yourself
• Hands-on experience writing pitches and press materials that get picked up, not just reviewing someone else's
• Fluency with media databases and monitoring tools such as MuckRack, Cision or Qwoted
• Comfortable using AI tools day to day, with examples of how you've used them
• A real willingness to try new technologies and adopt new tools quickly

Preferred

• Preferred: affiliate platform experience (LTK, ShopMy, Impact) and experience in baby, parenting, toys or wellness categories

Benefits

• Unlimited PTO
• Paid time off between Christmas and New Year’s
• Fabulous Fridays, the office closes at 3 pm!
• 401K with a 3% company match, after your initial 3 months
• Medical, dental, and vision coverage
• Medical and Dependent Care FSA
• Company-paid Life Insurance
• Company-paid Long Term Disability