Responsibilities

• Support with day-to-day monitoring and reporting needs including:
• Monitoring broadcast, print, and digital media and social media platforms (Instagram, Facebook, X, TikTok, and YouTube) for client stories and mentions.
• Inputting media and social coverage in internal and client trackers.
• Assessing and tracking overall reach and message pull-through in stories and posts.
• Compiling daily media clips for the client and sharing them via email.
• Kickoff necessary reports and recaps for clients, and collaborating with team members to ensure all coverage and posts are accounted for - across media and influencers/social media.
• Conduct research on industry trends, competitor activities, and client-specific news, and compile and share research findings for internal and client use.
• Conduct media audits to identify national, regional, and local media targets for specific campaigns.

Requirements

• Fluent in English and Spanish, and can seamlessly write and speak in both languages.
• Understand data and analytics, and are familiar and comfortable with using Google Sheets (or Excel).
• Has experience in working in public relations, marketing, or a related industry, including work experience gained through school coursework and/or internships.
• Based in Miami or Los Angeles and is able to staff and support in-person events at night, on weekends, and on holidays.