Responsibilities

• Manage the 6sense Ecosystem: Serve as the day-to-day administrator of 6sense—maintaining the keyword universe, updating buying stage configurations, and monitoring predictive scoring models.
• Target Account List Management: Build and update dynamic target account lists by combining internal ICP criteria with 6sense intent, firmographic, and technographic filters.
• Data Activation & Orchestration: Ensure target account segments sync properly from 6sense downstream to Salesforce for BDR visibility and to LinkedIn Campaign Manager for digital ad cover.
• Signal-to-Action Alerts: Set up and maintain automated alerts (such as Slack notifications or CRM dashboard triggers) to notify BDRs the moment a target account spikes in intent.
• Build Automated Workflows: Utilize modern GTM tools (like Clay) to build repeatable workflows that automate account enrichment and assist with multi-channel campaign personalization.
• Deploy Multi-Channel ABM Plays: Design and execute multi-touch ABM campaigns tailored to target segments, utilizing display advertising, LinkedIn, direct gifting, and personalized landing pages.
• Execute Stage-Based Marketing: Deliver targeted content mapped directly to the buyer's journey—serving thought leadership to accounts in the Awareness stage, and competitive/ROI assets to accounts in the Decision stage.
• Run Pipeline Acceleration Plays: Partner with demand generation to execute competitive takeout plays and re-engagement campaigns for stalled or high-priority opportunities.
• Manage Account Gifting: Coordinate and track account-based gifting programs (via Sendoso or similar) as part of integrated outbound plays.
• Optimize for Speed: Maintain an agile mindset—testing ad creative and messaging sequences, and adjusting low-performing campaign tracks based on early pipeline data.

Requirements

• 4+ years of experience in B2B marketing with account-based marketing as a primary discipline.
• Hands-on, daily operational experience with 6sense (or a closely comparable enterprise ABM platform like Demandbase). You must know how to build segments, configure keywords, and manage buying stages.
• Experience with Data Enrichment Tools: Practical experience using Clay (or similar tools) to enrich account data and support automated outbound plays.
• Execution Across Digital Channels: Proven track record running paid LinkedIn campaigns, managing display ad audiences, and orchestrating direct gifting programs (e.g., Sendoso).
• Strong Sales Empathy: Experience collaborating directly with BDRs and AEs, with the ability to explain intent data clearly and encourage platform adoption.
• Comfort Within the Tech Stack: Familiarity working alongside HubSpot and Salesforce to track campaign performance, route leads, and pull reports (Note: you will not manage the infrastructure of these platforms).
• Analytical Mindset: Ability to read marketing data, track account progression, and translate platform analytics into clear performance updates for leadership.
• Strong Project Management: Highly organized, detail-oriented, and comfortable managing multiple campaign deadlines simultaneously.

Preferred

• Experience in financial services, FinTech or B2B SaaS marketing
• Experience with Clay.com or similar data enrichment and outreach tools
• Experience with dynamic content personalization platforms (Mutiny, Demandbase, or equivalent)
• Experience building BDR and AE enablement programs, not just creating materials but designing the training and adoption framework around them.
• Experience using AI to build repeatable AI-assisted workflows
• Knowledge of regulatory or compliance-driven buyer journeys
• BA/BS degree in Marketing, Business, or related field

Benefits

• A fun, fast-paced work environment
• Responsible PTO Plan that meets or exceeds state and local medical and family leave laws
• 11 paid holidays
• Community and social events to keep you connected and engaged
• Mental Health Benefits
• Medical, Dental and Vision insurance
• Company-paid Group Life Insurance, Short- and Long-Term Disability
• Flexible Spending Account & Health Savings Account
• Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice
• Pet Insurance
• 401 (k) with company match with eligibility on Day 1 of employment