Account Based Marketing Manager, North America

Rochelle Park, NJ (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own North America ABM programs tied to revenue with multi-channel campaigns.

  • Own the North America ABM strategy and revenue-aligned demand programs.
  • Must-have: 5–8+ years in B2B ABM/demand gen with proven revenue impact.
  • Standout: Cross-functional leadership with Sales, SDRs, and regional teams.

Job Description

Responsibilities

  • Own and execute the North America ABM strategy aligned to revenue and sales priorities.
  • Develop and manage ABM motions across Tier 1 and Tier 2 accounts
  • Translate business objectives into clear, scalable ABM programs.
  • Lead multi-channel demand generation campaigns across:
  • Paid media
  • SEO / AEO / GEO
  • Email and marketing automation
  • Content and digital channels
  • Partner with agencies and vendors while retaining accountability for performance, ROI, and outcomes.
  • Ensure campaigns are aligned with sales plays, account plans, and regional priorities.

Requirements

  • 5–8+ years of experience in B2B ABM, demand generation, or growth marketing
  • Proven experience owning and leading ABM programs tied to revenue outcomes
  • Strong understanding of:
  • - Paid media strategy
  • - ABM frameworks and segmentation
  • - Multi-channel demand generation
  • Experience with HubSpot, Salesforce, and ABM platform
  • Strong analytical and performance-optimization skills
  • Comfortable operating in a KPI-driven, performance-focused environment
  • Experience leveraging AI tools to enhance marketing effectiveness
  • Strong communication skills and ability to partner with senior sales stakeholders
SAPIENS logo

SAPIENS

Sapiens is a global leader in intelligent insurance software solutions. With our robust platform, customer-driven partnerships, and rich ecosystem, insurers are empowered to future-proof their organizations with operational excellence in a rapidly changing marketplace. We help insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers’ compensation, and life insurance, including reinsurance, financial & compliance, data & analytics, digital, and decision management. Sapiens boasts a longtime global presence, serving over 600 customers in more than 30 countries with its innovative SaaS offerings. Recognized by industry experts and selected for the Microsoft Top 100 Partner program, Sapiens is committed to partnering with our customers for their entire transformation journey and is continuously innovating to ensure their success.

Founded in 1982
Holon, Tel Aviv District, ISR
5.3K employees