Responsibilities

• Own and execute the North America ABM strategy aligned to revenue and sales priorities.
• Develop and manage ABM motions across Tier 1 and Tier 2 accounts
• Translate business objectives into clear, scalable ABM programs.
• Lead multi-channel demand generation campaigns across:
• Paid media
• SEO / AEO / GEO
• Email and marketing automation
• Content and digital channels
• Partner with agencies and vendors while retaining accountability for performance, ROI, and outcomes.
• Ensure campaigns are aligned with sales plays, account plans, and regional priorities.

Requirements

• 5–8+ years of experience in B2B ABM, demand generation, or growth marketing
• Proven experience owning and leading ABM programs tied to revenue outcomes
• Strong understanding of:
• - Paid media strategy
• - ABM frameworks and segmentation
• - Multi-channel demand generation
• Experience with HubSpot, Salesforce, and ABM platform
• Strong analytical and performance-optimization skills
• Comfortable operating in a KPI-driven, performance-focused environment
• Experience leveraging AI tools to enhance marketing effectiveness
• Strong communication skills and ability to partner with senior sales stakeholders