Responsibilities

• Manage digital marketing campaign calendars and timelines using Monday.com, working cross-functionally with teammates in the Digital Center of Excellence, marketing, product, analytics, compliance, and clinical teams to ensure alignment on messaging, channel placement, and performance goals.
• Build and deploy email campaigns to drive engagement, retention, and revenue growth.
• Manage social media strategy, content calendars, and publishing across platforms including LinkedIn, Meta (Facebook and Instagram), X, and potentially TikTok and Reddit.
• Create and publish website banners, content updates, blog articles, landing pages, and other digital assets using HubSpot and Sitecore CMS platforms.
• Coordinate, edit, and publish video content across social media, email, and website channels to support patient education and engagement.
• Apply AEO/SEO best practices to improve discoverability across traditional and AI-driven search platforms.
• Coordinate content development across multiple stakeholders and brands and ensure consistent messaging across email, social media, and website channels that aligns with brand standards, voice, and regulatory requirements.
• Serve as a key contributor in shaping the new byramhealthcare.com and apria.com customer experiences through messaging, content strategy, and content organization that supports intuitive user journeys and conversion optimization.
• Collaborate with UX, product, and development teams to improve content structure, usability, and conversion performance.
• Monitor performance metrics across areas of responsibilities and help identify opportunities to improve engagement and conversion outcomes.