- ABM Strategy & Execution: Design 1:1 ABM programs aligned to target accounts and buying groups; lead account-level planning with sales to define priorities, outcomes, and timelines; tailor messaging for cybersecurity, AI/ML, and observability across channels. - Campaign Management: Architect end-to-end ABM campaigns; build account-focused landing pages; craft account-specific messaging for CIOs, CISOs, engineering leaders, and IT decision-makers; develop paid media strategy across Demandbase, LinkedIn, and digital channels. - Measurement & Optimization: Define ABM metrics; provide regular performance reporting; use insights to refine ABM programs and evolve playbooks for efficiency and scale.