Responsibilities

• Define the ABM campaign strategy and channel playbook — including messaging, channel mix and the metrics that tell you it's working
• Own execution of that ABM motion end-to-end— from account selection and segmentation through campaign execution, Sales handoff, and performance reporting
• Design and execute integrated multi-channel ABM campaigns (outbound email, direct mail, digital) tailored to key personas and funnel stage
• Build AI-powered campaign workflows that scale personalization: leveraging intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach
• Partner closely with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, pipeline metrics, and handoff processes
• Own performance reporting — track MQL pacing, pipeline contribution, and activation rates by segment, and translate results into strategy adjustments
• Run structured A/B tests across messaging, offer, and channel mix; build a learning agenda that compounds over time
• Continuously gather competitive and customer intelligence to sharpen positioning and campaign strategy

Requirements

• 3+ years of B2B demand gen or ABM experience, ideally at a high-growth SaaS company
• Proven track record running multi-channel ABM campaigns that drove measurable pipeline — not just MQLs, but revenue contribution
• Experience building a net-new campaign motion — you're comfortable operating without a defined playbook and know how to create structure from ambiguity
• Expert fluency with AI tools for GTM: you've built GTM workflows using Claude Code, Clay or similar platforms, and you have a strong point of view on how AI is reshaping outbound and ABM
• Deep competency in segmentation, intent signal interpretation, and account prioritization — you know how to find the right accounts and the right moment to reach them
• Strong email copywriting skills with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts
• Comfortable in the data: you can pull performance metrics, build simple models, and turn analysis into actionable insights and strategic adjustments

Benefits

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (i.e., working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit—employees are eligible to contribute starting day 1 of employment
• Professional Development—employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support