GlossGenius | Company Profile, Culture & Jobs

GlossGenius is one of the quickest growing solutions powering small business owners across the US in the beauty & wellness space with elegant, vibrant, and intuitive software. GlossGenius’s complete “business-in-a-box” platform spans powerful SaaS and fintech solutions, enabling tens of thousands of business owners to run their entire set of business operations every day.GlossGenius is backed by Bessemer Venture Partners, Imaginary Ventures, Left Lane Capital, L Catterton, and a number of high-profile strategic investors and has raised a total of ~$70mm.

Founded in 2016

New York, New York, USA

306 employees (51 in marketing)

glossgenius.com

69% recommend to a friend

73% positive business outlook

People

Marketing leadership

Bruce Hogan

Senior Director of Growth Marketing

At the company for 2 years 5 months

Jessica Bachner

Manager- Product Marketing & Growth Strategy

At the company for 2 years

Shauna Mitchell, MFA

Content Marketing Manager

At the company for 4 years 6 months

Hiring activity

Open marketing jobs over time

17 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$70.6M

Last raise

$28M

Series C, 3 years ago

Funding history

Jul 2023

Series C GlossGenius · $28M

Sep 2022

Series B GlossGenius · $25M

Nov 2021

Series A GlossGenius · $16.4M

Dec 2020

Series A GlossGenius

Jul 2019

Seed Round GlossGenius

Audience

Monthly website visitors

6.8M

Month over month+6.5%

Quarter over quarter+9.9%

Top sourceDirect (53.4%)

Ad budget per month$77.5K

Average search rank44.6

Traffic source mix

Direct

53.4%

Search

27.5%

News

GlossGenius: Booking, Payments by GlossGenius, Inc.

Oct 10, 2025 • AppAdvice

I run a business with my identical twin. We flex our twin connection and individual strengths to succeed.

Aug 18, 2025 • Business Insider

7 Fast-Growing Startups To Watch Out For in 2025

Jan 1, 2025 • Tech.co

Links

glossgenius.com

Crunchbase

X (Twitter)

Glassdoor

GlossGenius insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2016

Headquarters

New York, New York

Employees

51-200

22.9% growth last 12mo

Marketing team

51

17% of company

7 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 22.9% last 12 months · More mature

Trend

2021-09-27 -> 2025-11-24

Headcount (12 months)

+22.9%

Last funding round

32 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

6.8M

Month over month+6.5%

Quarter over quarter+9.9%

Top sourceDirect (53.4%)

Traffic source mix

Direct

53.4%

Search

27.5%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

10 competitor sites

Search traffic: 235.4K organic clicks / 63.1K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+10,293

Ad budget per month

$77.5K

Average search rank

44.6

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

8 / 5

4 reviews saved

Reviews month over month

—

Reviews quarter over quarter

+33.3%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

11 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

51

17% of the company • 7 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 51.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.9 / 5

Work-life balance

4.2 / 5

Culture

3.7 / 5

Diversity & inclusion

4.1 / 5

Recommend to a friend

69%

Positive business outlook

73%

Funding

Shows saved funding data.

Total funding

$70.6M

Last raise

Series C

3 years ago

Funding details

Amount raised

$70.6M

Last round

Series C

Last fundraise

3 years ago

News

Shows saved company news.

GlossGenius: Booking, Payments by GlossGenius, Inc.

Oct 10, 2025 • AppAdvice

I run a business with my identical twin. We flex our twin connection and individual strengths to succeed.

Aug 18, 2025 • Business Insider

7 Fast-Growing Startups To Watch Out For in 2025

Jan 1, 2025 • Tech.co

Loading insights...

Headcount +22.9% year over year

Feb 2016

Seed Round GlossGenius · $1M

Referral

11.9%

Social

6.6%

Paid referral

0.4%

LinkedIn followers

Follower count and growth

Total followers

43.8K

12-mo growth

+210.9%

Monthly growth

+13.5%

Salaries

Typical salary range

$145,000 – $185,000

/ yr

Median base

$117,000

Median total

$117,000

Median experience

4 years

Submissions

3

Help build salary transparency at GlossGenius

Share your compensation anonymously to see full data.

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GlossGenius insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2016

Headquarters

New York, New York

Employees

51-200

22.9% growth last 12mo

Marketing team

51

17% of company

7 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 22.9% last 12 months · More mature

Trend

2021-09-27 -> 2025-11-24

Headcount (12 months)

+22.9%

Last funding round

32 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

6.8M

Month over month+6.5%

Quarter over quarter+9.9%

Top sourceDirect (53.4%)

Traffic source mix

Direct

53.4%

Search

27.5%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

10 competitor sites

Search traffic: 235.4K organic clicks / 63.1K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+10,293

Ad budget per month

$77.5K

Average search rank

44.6

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

8 / 5

4 reviews saved

Reviews month over month

—

Reviews quarter over quarter

+33.3%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

11 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

51

17% of the company • 7 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 51.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.9 / 5

Work-life balance

4.2 / 5

Culture

3.7 / 5

Diversity & inclusion

4.1 / 5

Recommend to a friend

69%

Positive business outlook

73%

Funding

Shows saved funding data.

Total funding

$70.6M

Last raise

Series C

3 years ago

Funding details

Amount raised

$70.6M

Last round

Series C

Last fundraise

3 years ago

News

Shows saved company news.

GlossGenius: Booking, Payments by GlossGenius, Inc.

Oct 10, 2025 • AppAdvice

I run a business with my identical twin. We flex our twin connection and individual strengths to succeed.

Aug 18, 2025 • Business Insider

7 Fast-Growing Startups To Watch Out For in 2025

Jan 1, 2025 • Tech.co

11.9%

Social

6.6%

Paid referral

0.4%

Total followers

43.8K

12-mo growth

+210.9%

Monthly growth

+13.5%

2023-05-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Latest open role

Software Engineer, Data Platform