Responsibilities

• Write across the full marketing funnel inclusive of paid social, email, landing pages, video scripts, and campaigns, bringing real business-owner pain points to life and showing how GlossGenius solves them in ways competitors don't
• Architect AI-powered copywriting and copy-review systems from the ground up, designing workflows that encode brand standards and scale copy quality across the org without requiring your direct involvement in every piece
• Build and maintain a living style guide and brand voice framework that serves as the foundation for every system you create and every piece of copy the team produces
• Set the editorial standard for the org, running AI-powered copy reviews, giving feedback with conviction, and coaching partners to make better messaging decisions independently
• Develop integrated campaign messaging, creative territories, and taglines that cut through competitive noise and make GlossGenius the obvious choice for service business owners

Requirements

• 5+ years of copywriting experience with a portfolio spanning brand, performance, and lifecycle work across a marketing funnel
• You have built AI writing tools and workflows that changed how a team operates, with genuine hands-on experience designing systems rather than just using tools to write faster
• Comfortable moving without full direction, making calls on voice, messaging, and creative strategy without waiting for someone to scope it first
• Proven track record of translating product features into business impact and customer transformation, with a deep understanding that differentiation increasingly lives in narrative
• Experience setting copy standards at an organizational level, through style guides, voice frameworks, or AI-powered writing systems
• Strong performance marketing instincts, with a clear sense of what makes copy convert in crowded paid environments
• A clear point of view on what great looks like, the ability to defend it, and a track record of rallying cross-functional partners around a creative perspective

Benefits

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Paid Fertility and adoption benefits via Carrot and Kindbody