AA Coordinator - L.A. Based

Los Angeles, CA (Remote)

Salary Not AvailableEntry Level2+ years expFull time

Posted 5 months ago

Job Summary

Support publicity campaigns targeting Black audiences across film, television, and streaming, while assisting senior staff and coordinating media relations.

  • Own or assist campaign operations and reporting processes.
  • Must-have: strong writing, communication, and attention to detail.
  • Standout: deep knowledge of African American culture and media opportunities.

Job Description

Responsibilities

  • Support the execution of publicity and promotions campaigns targeting Black consumers across film, television, and streaming titles.
  • Assist senior team members in daily campaign operations, keeping them updated on progress and deliverables.
  • Compile and track press coverage, clips, impressions, and media values for daily, weekly, and final reporting.
  • Draft and prepare campaign documents including pitch emails, status updates, event recaps, client communications, and talent schedules.
  • Keep up-to-date media databases and word-of-mouth contact lists, continuously identifying new outlets and voices.
  • Join weekly client calls to take notes and share next-steps and deliverables internally and with clients.
  • Coordinate and staff campaign events such as press junkets, premieres, in-studio appearances, promotional screenings, and community activations.
  • Research and recommend culturally relevant opportunities—such as local orgs, HBCUs, retail partners, influencers, and community-based platforms.
  • Maintain strong, respectful relationships with media, community stakeholders, clients, and talent teams.
  • Contribute creative ideas in brainstorms, tapping into cultural insights and trends within the Black community.
  • Handle administrative tasks including scheduling, billing, timesheets, shipping, and vendor coordination.

Requirements

  • Graduates of Historically Black Colleges and Universities (HBCUs) are strongly encouraged to apply.
  • Strong verbal and written communication skills; exceptional grammar and attention to detail.
  • Proven ability to manage confidential matters with professionalism, tact, and discretion.
  • Excellent time management skills with the ability to juggle multiple priorities under tight deadlines.
  • Strong working knowledge of Google Suite (Gmail, Docs, Sheets), Microsoft Office, Muckrack, and a willingness to learn internal systems quickly.
  • Comfortable working in a fast-paced environment and available for occasional evening or weekend assignments.
  • Deep knowledge of and passion for African American culture, media, and storytelling.
  • Ability to thrive in both team settings and with independent responsibilities.
  • Bachelor’s degree required.
  • Minimum 2 years of relevant experience in publicity, marketing, or communications—preferably within entertainment, media, or agency settings.
  • Experience working within a multicultural or culturally specific marketing environment is strongly preferred.

      Company

      • THE MRKT is an award-winning, women and minority-owned marketing and communications agency specializing in diverse forward strategies for some of the world’s leading brands and entertainment companies.
      • As a multicultural marketing partner to major film studios, TV networks, and streaming platforms, we focus on authentically connecting with African American, Latinx, and AAPI audiences through a 360° lens, leveraging publicity, experiential, grassroots outreach, influencer engagement, creative content, and digital strategy.
      • Our African American division is led by professionals who live and breathe the culture, drawing on deep expertise, relationships, and a commitment to amplifying Black voices and experiences. Every campaign we launch reflects an understanding of intersectionality, cultural nuance, and community driven insight.

      Other

      • This role supports the planning and execution of campaigns for major entertainment properties, with a focus on authentically reaching Black audiences nationwide.
      Terry Hines & Associates logo

      Terry Hines & Associates

      Entrusted with entertainment’s most legendary brands for over 40 years, Terry Hines & Associates (THA) is a full-service marketing agency that delivers impactful messaging for its diverse clients. Across film, TV, streaming, mobile, social, gaming, sports, consumer brands, print, experiential, public relations and brand consulting, THA deploys our expansive in-house talents and resources to reliably deliver unparalleled multi-platform marketing campaigns. THA’s robust divisions include:•THAcreate (creative services) •Home Brew (digital solutions) https://www.linkedin.com/company/home-brew/about/• THA experiential marketing (experiential/location-based promotions)•The MRKT (multicultural marketing and PR) https://www.linkedin.com/company/the-mrkt/about/Additionally, THA offers extended services via our partnerships with Allied-THA, for local ads and field marketing, and ticktBox Enterprises, an advance-ticketing platform. For more information, please visit www.TerryHines.com.

      Founded in 1972
      Los Angeles, California, USA
      79 employees (37 in marketing)

      Marketing Team

      Marketing Team Size
      22 (28% of company)

      Traffic Signals

      Monthly Visitors
      128
      Traffic Source Mix
      Search
      44.5%
      Direct
      40.7%
      Referral
      5.5%
      Social
      8.7%
      Paid
      0.6%

      Headcount Trend

      Current headcount: ~79
      Terry Hines & Associates logo

      AA Coordinator - L.A. Based

      Terry Hines & Associates · Los Angeles, CA · Remote