Responsibilities

• Own and lead the overall brand presence within the automotive enthusiast community
• Develop and execute a comprehensive brand strategy aligned with company growth objectives
• Gather and analyze voice-of-customer feedback to shape marketing initiatives, messaging, customer experience, and future brand direction
• Translate customer insights into actionable marketing and community engagement plans
• Ensure consistent brand messaging and identity across all channels and touchpoints
• Serve as a public-facing ambassador for the brand within the automotive enthusiast community
• Build and execute strategies to increase brand awareness and customer engagement
• Develop relationships with car clubs, influencers, shops, event organizers, and industry partners
• Represent the brand at car shows, enthusiast events, trade shows, and weekend activations
• Plan, coordinate, and execute automotive events, including weekend car shows and community activations

Requirements

• Approximately 5+ years of experience in marketing, brand management, social media, or experiential marketing
• Strong understanding and passion for automotive culture and enthusiast communities
• Experience managing social media accounts and creating engaging digital content
• Experience planning and executing events
• Excellent communication and relationship-building skills
• Strong organizational and project management abilities
• Comfortable working weekends and attending automotive events as needed
• Experience with website management platforms (WordPress, Shopify, Squarespace, or similar) preferred
• Photography/video content experience is a plus