2205 Marketing Associate

Danvers, MA (On-site)

$60K/yr – $70K/yrEntry LevelFull time

Posted 2 days ago

Job Summary

Own the marketing data lifecycle and content production across CRM, audience segmentation, campaign execution, and reporting while coordinating with sales, engineering, and external partners.

  • Own data quality and hygiene in HubSpot to enable targeted outreach and accurate reporting.
  • Coordinate content creation and distribution across channels and internal/external teams.

Job Description

Responsibilities

  • HubSpot and Marketing Support
  • Maintain accurate contact and company records, including industry, lifecycle stage, campaign history, deals, and general up-to-date contact information.
  • Build and update audience segments for targeted outreach.
  • Assist with creating, testing, and scheduling marketing emails, forms, and landing pages.
  • Support basic workflows, lead routing, and follow-up processes.
  • Monitor campaign results and prepare reports on engagement, inquiries, and lead progression.
  • Help maintain database quality by identifying duplicate records and incomplete information.
  • Content and Digital Marketing
  • Assist our marketing agency with drafting and coordinating LinkedIn posts, blogs, email campaigns, website updates, and sales materials.
  • Work with engineering and sales to turn technical information into clear, customer-focused content.

Requirements

  • Two to four years of experience in marketing, marketing coordination, or a related support role.
  • Hands-on experience using HubSpot CRM and Marketing Hub.
  • Strong writing, editing, and proofreading skills.
  • Excellent organization, attention to detail, and follow-through.
  • Proficiency with Microsoft Office, including Excel and PowerPoint.
  • Ability to interpret basic marketing metrics and summarize results.
  • Ability to collaborate with technical and commercial teams while managing multiple deadlines.

Preferred

  • Experience in B2B marketing in a manufacturing, or an industrial environment.
  • HubSpot certifications in email marketing, inbound marketing, or marketing software.
  • Familiarity with Canva or Adobe Creative Suite.
  • Experience updating websites through a content management system.
  • Working knowledge of LinkedIn marketing, SEO, and Google Analytics.
  • Associate’s or bachelor’s degree in marketing, communications, business, or equivalent practical experience.
  • High sense of urgency is important

Benefits

  • Medical, Dental, Vision, Life, Short- and Long-Term Disability
  • Flexible Spending Accounts
  • Paid Time Off (including your birthday)
  • Paid Holidays
  • 401(k)
Backer Hotwatt, Inc. logo

Backer Hotwatt, Inc.

Backer Hotwatt is a leader in the design and manufacture of resistance heating elements. Our company began over 60 years ago with the manufacturing of one product, the open coil heating element. Since then Backer Hotwatt has expanded our product line to include cartridge, air process, immersion, strip and finned strip, tubular and finned tubular, band, foil, flexible glasrope®, crankcase and ceramic heaters. The most important companies in the industrial, medical, packaging, instrumentation, aviation, and military markets rely on Backer Hotwatt for our quality and reliability.

Founded in 1952
Danvers, Massachusetts, USA
44 employees (1 in marketing)

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

The middle of this range ($65K) is in line with the median base salary for Marketing Associate roles in the United States ($65K).

Marketing Associate median pay in the United States

$65K/yr

Most pay falls between $57K and $75K. Based on 196 salaries.

See all Backer Hotwatt, Inc. salaries

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~44
Backer Hotwatt, Inc. logo

2205 Marketing Associate

Backer Hotwatt, Inc. · Danvers, MA · On-site