Responsibilities

• Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes
• Apply deep curiosity to build an understanding of the market, targetaudiencesand IBM’s offerings to help create the most compelling messaging and content
• Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand and develop optimization plans
• Work closely with internal agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM
• This role is based in New York City. We work in a hybrid environment. This position will be required to come into the office at least three days per week.

Requirements

• Currently enrolled in an accredited University
• Available for an internship in Summer 2027
• Rising senior for the 2027-2028 school year
• Fluent in English; strong written and verbal communication skills
• Basic knowledge of brand and content strategy, content development, or similar
• Basic understanding of multi-channel marketing along the customer journey, including but not limited to social, digital,mediaand content
• Analytical mindset toidentifyopportunities, test potential solutions and synthesize insights into recommendations for messaging,brandand content strategy

Preferred

• A strategic, consultative, data-driven mindset
• Open-minded and constant learner: consistently expanding knowledge to gain new skills, apply new methodologies and develop expertise
• Active listener, able to effectively absorb and apply professional knowledge to tasks quickly
• Responsible team playerdemonstratingownership and accountability
• Knowledge of media planning, distribution, measurement, optimization and syndication