WS - Family & New Student Connections Content Specialist 2 at University of Pikeville | Pikeville, KY

University of Pikeville

WS - Family & New Student Connections Content Specialist 2

Pikeville, KY (On-site)

Salary Not AvailableEntry Level1+ years expTemporary

Posted 4 weeks ago

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Job Summary

Own campus social content and multimedia production for student audiences, coordinating a tight content calendar, analytics-driven tweaks, and cross‑department partnerships.

Content Production: create and curate posts for campus channels, capture multimedia assets, and keep content aligned with academic events.
Social Management and Optimization: monitor accounts, review engagement, and apply insights to improve reach and tone.
partnerships and Events Promotion: collaborate with departments and student orgs to boost events and programs.

Job Description

Responsibilities

Create and curate engaging content for social platforms (Facebook, X, Instagram, CampusGroups, CampusESP) – CSD, CT, CTR, T
Monitor and manage department social accounts; review comments, DMs, likes, stories, and newsletters with the Director – C, P, TW
Maintain a content calendar aligned to the academic calendar and audience needs – CT, L, P, T
Use analytics to track engagement and reach; recommend improvements based on insights – CSD, P, T
Capture and edit photos and video for multimedia posts – CTR, P, T
Collaborate with departments, student orgs, and partners to promote events and initiatives – CSD, C, CTR, P, TW
Maintain accurate contact lists and mailing databases – C, TW, T

Requirements

Education Requirements: Cumulative GPA of 2.5 or higher; enrolled full‑time as a student.
Experience: Entry Level

Preferred

Strong understanding of social media; excellent written & verbal communication; basic graphic design; photo/video editing; familiarity with analytics tools; collaborative and independent work; creative storytelling; openness to feedback.

University of Pikeville

Founded in 1889 by Presbyterians, the University of Pikeville is committed to offering a broad liberal arts and sciences education. This foundation provides opportunities for students to develop their full academic and personal potential and prepare for specific careers.While the University remains primarily committed to serving students from Appalachia, it encourages and welcomes students from all regions and cultural backgrounds. The University of Pikeville provides an opportunity for students to receive a quality education that focuses on the development of the whole person, including the intellectual, spiritual, social and physical dimensions.The University of Pikeville offers associate, baccalaureate and graduate degree programs that prepare students for a variety of professions or careers. The undergraduate curriculum rests on a broad liberal arts foundation, emphasizing communicative and quantitative skills; independent thinking; tolerance of diverse points of view; cultural, historical and ethical awareness; and preparation for leadership, civic responsibility and lifelong learning. The Kentucky College of Osteopathic Medicine provides graduate students with an osteopathic medical education that emphasizes primary care, encourages research, promotes lifelong scholarly activity and produces graduates who are committed to serving the health care needs of communities in eastern Kentucky and other Appalachian regions.The University of Pikeville is committed to enhancing the educational, cultural and economic opportunities for Appalachia through quality academic and continuing education programs as well as involvement in community service and humanitarian efforts.

Pikeville, Kentucky, USA

432 employees (35 in marketing)

upike.edu