Responsibilities

• Own Landing Page Performance and the recipe of our AI creates and Optimizes Landing Pages
• Design, build, launch, and continuously optimize high performing WordPress landing pages that support our Google Ads strategy, and work with our product team to automate and improve the effectiveness using AI.
• Develop scalable landing page experiences across multiple legal practice areas while maintaining exceptional user experience and conversion performance.
• Drive Google Ads Quality Score
• Partner closely with our Paid Media team to improve Google Ads Quality Score by optimizing: - Landing Page Experience - Ad Relevance - Expected Click Through Rate
• Your work will directly impact campaign performance, cost per click, and lead generation.
• Increase Conversion Rates
• Continuously improve every stage of the user journey by optimizing: - Headlines - Value propositions - Calls to action - Forms - Mobile experience - Trust signals - Social proof - Conversion paths
• Success is measured by generating more qualified leads while lowering acquisition costs.
• Build a Testing Culture

Requirements

• - 5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing.
• - Expert level experience building and optimizing WordPress landing pages.
• - Strong understanding of Google Ads Quality Score and how landing pages influence campaign performance.
• - Experience improving conversion rates through structured experimentation and A/B testing.
• - Strong copywriting skills with a focus on lead generation.
• - Experience using Google Analytics 4 and Google Tag Manager.
• - Experience with Microsoft Clarity, Hotjar, or similar behavior analytics platforms.
• - Strong understanding of Core Web Vitals, mobile optimization, and page speed best practices.
• - Experience using modern WordPress page builders such as Elementor, Bricks, or Gutenberg.
• - Comfortable working with developers, designers, and paid media specialists.

Preferred

• - Experience working with law firms or legal marketing.
• - Experience supporting other high value lead generation industries including healthcare, dental, financial services, or home services.
• - Experience with CallRail, CallTrackingMetrics, or WhatConverts.
• - Experience with VWO, Optimizely, Convert, or other experimentation platforms.
• - Experience using Claude as part of your daily workflow.
• - Familiarity with offline conversion tracking and advanced Google Ads optimization.

Benefits

• - 100% premium cost for employee: health, dental, and vision coverage
• - Discretionary paid time off
• - 11 holidays observed, and 2 floating holidays
• - Fully remote work environment