Responsibilities

• Customer Service: Act as the primary responder for all direct messages, comments, and inquiries across our social media platforms and other online channels.
• Social Media Moderation: Actively monitor and moderate comments and engagement across all social media channels, ensuring a positive and consistent community experience that adheres to brand guidelines. Identify and escalate sensitive customer interactions or reputation issues as needed.
• Content Planning & Strategy : Develop and maintain a monthly content calendar aligned with marketing priorities, product launches, and events.
• Content Management: Accurately schedule all content (photography, video, graphics) across all brands and locations, ensuring content is tailored to each channel (Instagram, Facebook, etc.).
• Trend Monitoring : Stay up to date on social media trends, platform updates, and emerging formats to keep content fresh and relevant.
• Video & Photography: Conceptualize, shoot, and edit high-quality photographs and short-form video content, including Reels and behind-the-scenes glimpses of the brewery, events, and new products.
• Storytelling: Capture the energy and personality of our brand through authentic and compelling visual content. You'll show our customers what goes on behind the scenes, from the brewing process to the daily life in our taprooms.
• Graphics: Create graphics and promotional assets for social media using our branded Canva templates.
• Copywriting : Write engaging captions and on-brand messaging for all social posts, ensuring consistency in voice and tone.
• Content Coordination: Serve as the central point of contact for social media requests and ensure timely execution of priorities across departments.

Requirements

• Must be 21 years of age or older.
• Proven experience in social media management, moderation, or online customer service.
• Demonstrated ability to create engaging short-form video content for platforms like Instagram Reels, TikTok, or similar.
• Exceptional written and visual communication skills with a professional and friendly tone.
• High level of organization and a keen eye for detail and accuracy.
• Proficiency in photography and video editing for short-form content (e.g., CapCut, VN Editor, Adobe Premiere Rush, etc.).
• Familiarity with various social media platforms (Instagram, Facebook, etc.).
• Experience with or ability to quickly learn how to manage Google Business Profiles and website Content Management Systems (CMS).