Responsibilities

• Develop, launch and optimize web funnels and landing pages to drive conversion
• Partner with subject matter experts to drive growth through end-to-end campaign optimization, A/B testing and localization
• Generate break-through analytical insights that drive significant conversion improvement, CPA efficiencies and traffic growth
• Design and implement test plans (A/B and multivariate) to understand drivers of response and conversion
• Work closely with product and UX teams to design and develop landing pages
• Identify opportunities for technical and platform improvement, quantify impact and drive tool/platform improvements with product and technical teams
• Partner with SEO, SEM leads to drive growth and develop best in class plans
• Oversee content and design strategy and execution to ensure SEO, funnel, UX and conversion best practices
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• 3+ years of digital marketing experience with deep understanding of web standards and a solid understanding of the relationship between content, visual design, and user experience
• Experience using various web technologies/front end coding, such as HTML, CSS, JavaScript, and WordPress
• Experience working with web technology, application development, and content management systems

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Technical MarTech tooling like Adobe Experience Manager or Gradial knowledge
• Technical attribution and performance tooling like Tableau or Amplitude knowledge

Benefits

• The benefits include health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave