Responsibilities

• Lead the development and execution of go-to-market plans for the Beast Industries telecommunications and mobile business.
• Translate approved business, brand, and viral marketing strategies into detailed launch plans, workstreams, timelines, budgets, and deliverables.
• Coordinate marketing execution for mobile plans, pricing changes, promotional offers, service features, device programs, upgrades, trade-ins, and customer benefits.
• Develop clear customer-facing communications explaining plan value, pricing, switching processes, service features, and member benefits.
• Ensure that all launches are supported by appropriate operational, retail, CRM, customer-service, legal, and partner readiness.
• Develop and execute customer-acquisition programs within the approved mobile marketing strategy.
• Manage conversion initiatives across digital, retail, affiliate, referral, CRM, paid media, and partner channels.
• Partner with analytics and finance teams to monitor acquisition performance and improve conversion efficiency.
• Identify friction within the customer journey and recommend improvements to enrollment, activation, and onboarding.
• Optimize approved campaigns and offers based on performance data and customer behavior.

Requirements

• 10–12 years of progressive marketing experience.
• Significant experience in telecommunications, wireless, mobile, subscription services, or an adjacent category.
• Strong background in mobile go-to-market execution, subscriber marketing, lifecycle marketing, CRM, retail marketing, or growth operations.
• Demonstrated experience supporting customer acquisition, activation, retention, referral, and household-growth programs.
• Experience coordinating marketing programs with telecommunications carriers, retailers, distribution partners, or large enterprise organizations.
• Strong understanding of mobile-plan economics, switching behavior, device programs, promotional offers, customer onboarding, and churn.
• Experience managing complex cross-functional initiatives involving product, retail, customer service, analytics, finance, legal, operations, and external partners.
• Strong operational and program-management capabilities.
• Ability to translate approved strategies into detailed, executable plans.
• Experience managing agencies, production partners, CRM teams, media teams, and other external resources.

Preferred

• Experience with creator-led brands or entertainment businesses is helpful but not required.

Benefits

• - Competitive Salary
• - Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• - Company contributions to employee Health Savings Accounts (HSA)
• - 401k Plan with Safe Harbor company-matching
• - Flexible vacation policy and paid company holidays
• - Company-provided technology package
• - Relocation assistance where applicable, including travel and company-provided housing for the first 90 days